Brand Tone

Empowering, Confident, Chic, Elegant, Inclusive, Welcoming, Aspirational, Luxurious, Authentic, Relatable

Brand Values

• •Empowerment
• •Inclusivity & Body Positivity
• •Quality & Craftsmanship
• •Customer Service
• •Supporting Black Women-Owned Businesses
• •Self-Expression & Individuality

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire confidence in the reader. Use strong, positive verbs and affirmations.
• •Emphasize Inclusivity Visually and Verbally: Continue to showcase diverse body types in all marketing materials. Ensure that written content explicitly welcomes and celebrates all women, using phrases like 'for every body' or 'celebrating all shapes.'
• •Maintain a Chic and Elevated Language: While being empowering and inclusive, the language should still reflect the luxury and sophisticated design quality of the swimwear. Avoid overly casual slang that might detract from the high-end positioning, but maintain authenticity.
• •Highlight Unique Design and Quality: Consistently weave in mentions of the structured silhouettes, clean lines, high-quality materials, and unique design elements that differentiate MBM Swim. This reinforces the brand's value proposition.
• •Incorporate the Founder's Story and Values Authentically: Share Marcia Maxwell's journey and the brand's commitment to being a Black woman-owned business that empowers women. This adds a personal touch and resonates with consumers who value authenticity and purpose-driven brands.

Social Perception

Positive, Empowering, Fashion-Forward, Stylish, Supportive of a Cause

Copy Examples

• •Headline: Own the Moment. Command the Shoreline. Body: Dare to be unforgettable. Our [Swimsuit Name] isn't just swimwear; it's a statement. Crafted with unique structured lines and luxurious fabric, it’s designed to celebrate your confidence. Shop MBM Swim – where every piece empowers. #MBMSwim #ConfidenceIsKey #LuxurySwim
• •Headline: Your Body. Your Rules. Our Swimwear. Body: At MBM Swim, we believe beauty comes in every shape and every size. Discover our [Collection Name] collection, meticulously designed for a flawless, empowering fit that loves you back. Feel seen, feel confident, feel you. #MBMEmpowers #BodyPositivity #InclusiveSwimwear #SelfLoveClub
• •Headline: Elegance Redefined. Confidence Unleashed. Body: Step into a world where chic design meets unparalleled comfort. The [Swimsuit Name] one-piece, with its sophisticated silhouette and supportive construction, is made for the woman who owns her power. Experience the MBM Swim difference. #ElegantSwim #ChicConfidence #MBMWoman
• •Headline: More Than Just Swimwear. It's a Feeling. Body: From the sun-drenched beaches to the exclusive resorts, MBM Swim is designed for the moments you’ll never forget. Feel the quality, embrace the style, and ignite your inner confidence. Supporting a Black woman-owned business that celebrates you. #MBMStyle #LuxuryResortWear #EmpoweredByMBM
• •Headline: Sculpted for You. Designed to Empower. Body: Our innovative designs, like the fan-favorite [Specific Feature, e.g., tummy-slimming Heroine suit or versatile Bella multiway], are created with your confidence in mind. High-quality, figure-flattering, and unapologetically chic. Find your perfect fit and make waves. #MBMDesigns #SwimwearThatEmpowers #UniqueSwim