Brand Tone

Informative & Direct, Trendy & Fashion-Forward, Professional, Accessible & Supportive, Enthusiastic

Brand Values

• •Fashion as Self-Expression
• •Trend Awareness
• •Quality and Reliability
• •Customer Success
• •Variety and Selection
• •Customer Service

Best Practices

• •Stay Trend-Informed but Authentic: While highlighting trends is key, ensure the language still feels genuine to the brand's professional yet approachable B2B nature. Avoid overly casual slang if it doesn't fit the primary audience of business owners.
• •Focus on Retailer Benefits: Always frame product descriptions and promotional copy around how it benefits the retailer (e.g., "attract more customers," "increase your sales," "styles your customers will obsess over").
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy matches the style of the visuals. If images are chic and professional, the copy should reflect that. If they are energetic and playful (like on TikTok), the copy can be more vivacious.
• •Be Clear and Direct: As a wholesale business, clarity on terms, ordering processes, and product specifics is crucial. Avoid jargon where possible, but be precise.
• •Emphasize Partnership and Support: Reinforce the idea that MB Fashion Wholesale is a partner in their clients' success. Use supportive and encouraging language, highlighting customer service and reliability.

Social Perception

Perceived as a go-to source for trendy women's apparel at wholesale prices. Seen as an established player in the Chicago wholesale scene. Potential concerns about sizing and product representation. Social media shows effort to be current and engaging.

Copy Examples

• •☀️ Turn up the heat in your boutique! Our NEW summer dress collection just dropped – bursting with color, on-trend styles, and the quality your customers love. Stock up now and make this season your most stylish yet! #mbfashionwholesale #SummerStyles #BoutiqueFashion #WholesaleClothing #NewArrivals
• •Hi [Retailer Name], At MB Fashion Wholesale, we believe fashion is power. Empower your customers with the latest runway-inspired pieces and timeless classics they'll adore. Explore our new arrivals – from chic jumpsuits to statement tops – all at competitive wholesale prices designed for your success. Shop now: [Link to Website]
• •🤯 Your boutique's NEXT BESTSELLERS are HERE! 🔥 Fresh drops weekly. Trendy, quality, affordable. Tap the link in bio to stock up! #wholesalevendor #fashiontiktok #boutiqueowner #mbfashion #musthaves
• •Stop scrolling, start stocking! MB Fashion Wholesale is your Chicago-based partner for trend-setting women's apparel. We help boutiques like yours thrive with a vast selection, quality pieces, and dedicated service. Visit mbfashionwholesale.com and let's grow together! #WholesaleFashion #SupportSmallBusiness #FashionSupplier #ChicagoFashion
• •MB Fashion Wholesale: Your One-Stop Shop for the Hottest Trends & Timeless Quality. Helping Retailers Shine Since [Year - if known, otherwise omit or use 'for over 15 years']. Explore New Arrivals!