Tono de Marca

Calm, Aspirational, and Intimate

Valores de Marca

• •Intention
• •Holistic Self-Care
• •Artisanal Quality
• •Creative Empowerment
• •Authenticity

Mejores Prácticas

• •Lead with Intention: Start every piece of copy by asking what feeling or action it should inspire. Use words like 'intention,' 'ritual,' 'align,' and 'reset' to consistently reinforce the core brand message.
• •Use Sensory and Evocative Language: Describe scents, textures, and moods in detail. Instead of saying a candle 'smells good,' describe how it smells, like 'juicy blueberries and a hint of bergamot, followed by warm notes of cinnamon and biscuit batter'. This transports the customer.
• •Maintain a Consistent, Calming Voice: Write in a way that is reassuring and gentle. Use soft-selling techniques that invite rather than demand, such as 'Explore offerings crafted to help you' and 'your space for self-care'.
• •Weave the 'Why' into the 'What': Connect every product or service back to a core value. A candle isn't just a candle; it's a tool 'to bring calm, clarity, and comfort into any space'. A facial isn't just a treatment; it's a step on a 'wellness journey'.
• •Foster a Sense of Community and Personal Connection: Use 'you' and 'we' to create a dialogue. Ask questions in social media captions and share the brand's story and values to make customers feel like they are part of an authentic movement, not just consumers.

Percepción Social

A boutique, founder-led wellness company perceived as high-quality, trustworthy, sophisticated, and an authentic option for self-care, promoting an 'mbb way' of life.

Ejemplos de Copy

• •Your Sunday reset starts with a single flame. Our Hazelnut Latte soy candle is here to wrap you in the comfort of a cozy café, without you having to leave your sanctuary. ✨ What intention are you setting for the week ahead? #mbbbrand #selfcareinaction #ritual
• •French Flowers - Flameless Aromatherapy: Let the soft scent of a Parisian garden fill your space. Our French Flowers wax melts are hand-poured with intention, blending delicate notes of jasmine and rose with a hint of clean linen. Designed for your everyday moments of peace, they provide all the calm of a candle, with no flame required. Simply melt to transform your room and reset your mind.
• •Inside: Your Invitation to Slow Down.
• •Beyond Skin Deep. Reveal your natural glow with a facial designed for your unique needs. Book your moment of self-care in our Gwinnett studio.
• •On-screen text: 'Packing your order with intention and care. ✨' Caption: 'From our hands to your home. Thank you for choosing to make us a part of your self-care ritual! #smallbusiness #candlemaking #packanorder'