Brand Tone

Caring & Compassionate, Trustworthy & Reliable, Eco-conscious

Brand Values

• •Animal Welfare
• •Natural and Safe Ingredients
• •Effectiveness
• •Customer Satisfaction
• •Social Responsibility

Best Practices

• •Highlight Natural & Safe: Consistently mention "plant-based," "natural ingredients," "cruelty-free," and "eco-friendly" to build on the trust and eco-conscious values.
• •Emphasize the Paw Pledge: Continue to promote the Paw Pledge program, highlighting the partnership with Rescue Bank® and the impact of customer purchases on providing meals for rescue animals.
• •Showcase Customer Satisfaction: Share positive customer reviews and testimonials that emphasize the effectiveness, pleasant scents, and gentle nature of the products.
• •Use Caring and Compassionate Language: Employ language that reflects care and compassion for animals, such as emphasizing animal welfare, gentleness, and the brand's dedication to helping pets in need.
• •Reinforce Trust and Reliability: Explicitly state that the products are cruelty-free and manufactured in the USA to build trust and reliability.

Social Perception

Customers perceive the brand as caring, trustworthy, and effective due to its Paw Pledge, emphasis on natural and safe ingredients, and positive customer reviews. The brand is also seen as socially responsible.

Copy Examples

• •Pet Cleaning, Grooming & Wellness products you can feel good about.
• •A dream come true.
• •Awesome Cleaning Product!
• •No more smell!
• •Because a clean pet is a happy pet (and a happy you!).