Brand Tone

Sentimental and Warm, Friendly and Engaging, Modern and Simple, Gift-Oriented

Brand Values

• •Preserving Memories
• •Emotional Connection
• •Thoughtful Gifting
• •Simplicity and Ease of Use
• •Modern Aesthetics

Best Practices

• •Lead with Emotion: Always tie product features back to the feelings and memories they help preserve or create. Use storytelling to showcase the impact of reliving moments.
• •Keep it Simple and Clear: Mirror the product's ease of use in your language. Avoid overly technical jargon. Focus on the user experience and benefits.
• •Encourage Interaction: Ask questions, run polls, and invite users to share their own 'Pixvio moments.' Respond to comments in a warm, friendly, and helpful manner.
• •Emphasize Gifting: Consistently position the frame as an ideal gift for various occasions and recipients. Create gift guides or highlight customer stories centered around gifting.
• •Visual Storytelling Alignment: Ensure that the visuals (photos, videos) used in marketing consistently reflect the warm, sentimental, and modern aesthetic of the brand. The copy should complement and enhance the emotional narrative of the visuals.

Social Perception

Positive Engagement, Gift Appeal, Curiosity about Features, Limited Independent Reviews

Copy Examples

• •Hold Onto Moments That Matter. The PixvioFrame: Where Your Memories Play On.
• •Remember that laugh? That hug? That perfect day? ❤️ Don't let those precious video memories fade away on your phone. Bring them to life with PixvioFrame! ✨ Easy to use, beautiful to display. What memory would you share first? #PixvioFrame #DigitalMemories #GiftIdeas #CherishEveryMoment
• •More than just a frame, PixvioFrame is a window to your most treasured times. With vibrant video playback and crystal-clear sound, relive birthdays, holidays, or simply the everyday magic. It’s the thoughtful gift that keeps on giving.
• •A Gift That Speaks Volumes (Literally!) 🎁 Discover PixvioFrame.
• •POV: You found the perfect way to make Grandma smile every day. 🥰 Surprise her with a PixvioFrame filled with family videos! #FamilyLove #GrandmaGift #MemoryKeeper #PixvioMoment #EmotionalGift