Brand Tone

Sophisticated & Elegant, Authentic & Respectful, Passionate & Proud, Knowledgeable & Authoritative, Warm & Welcoming

Brand Values

• •Heritage & Tradition
• •Family
• •Quality & Excellence
• •Authenticity & Terroir
• •Sustainability & Respect for Nature
• •Innovation (Rooted in Tradition)
• •Passion

Best Practices

• •Embrace Storytelling: Weave the rich history of the Mazzei family, the significance of "1435," and the unique characteristics of their estates (Castello di Fonterutoli, Belguardo, Zisola) into narratives. Let the story sell the wine.
• •Use Elegant and Evocative Language: Choose words that reflect sophistication, quality, and the sensory experience of wine (e.g., "harmonious," "velvety," "aromatic," "complex," "vibrant," "noble"). Avoid slang or overly casual phrasing.
• •Maintain Authenticity and Respect: Speak with genuine passion and deep respect for the winemaking tradition, the land, and the family legacy. The tone should feel genuine and earned, not fabricated.
• •Highlight Quality and Craftsmanship: Consistently refer to the meticulous care, expertise, terroir-driven philosophy, and dedication that go into producing Mazzei wines, reinforcing their premium positioning.
• •Balance Tradition with Subtle Innovation: While heritage is key, subtly convey that the brand is not static. Mentioning sustainable practices or the unique expressions of different terroirs shows a forward-looking approach grounded in deep roots.

Social Perception

Highly Respected Legacy Brand, Premium Quality, Authentic Tuscan Experience, Trustworthy & Reliable, Aspirational yet Accessible, Family-Oriented

Copy Examples

• •Headline: A Legacy in Every Bottle. Body: Since 1435, the Mazzei family has passionately crafted wines that speak of Tuscany's soul. Experience 25 generations of winemaking heritage with our Castello di Fonterutoli Chianti Classico.
• •Headline: The Heart of Tuscany, The Soul of Mazzei. Body: Discover the vibrant character and elegant structure of Mazzei wines, born from unique terroirs and a devotion to excellence passed down through centuries. Taste the tradition.
• •Headline: More Than Wine, It's a Mazzei. Body: From our sun-kissed Tuscan vineyards to your table, each Mazzei bottle is a testament to our family's unwavering commitment to quality and authenticity. Share in our passion.
• •Headline: Crafted by Generations, Savored in Moments. Body: Mazzei blends centuries of winemaking wisdom with a vision for the future, creating wines of distinctive elegance and depth. Elevate your occasions with a timeless taste of Italy.
• •Headline: Rooted in History. Committed to the Earth. Body: We believe great wine is born from a deep respect for the land. Mazzei’s sustainable practices ensure that the richness of our Tuscan terroir will be preserved for generations to come.