Brand Tone

Authentic & Traditional, Passionate & Welcoming, Informative & Educational, Respectful (of nature & heritage), Elegant & Quality-Driven

Brand Values

• •Heritage & Tradition
• •Quality & Excellence
• •Sustainability & Environmental Respect
• •Authenticity & Terroir
• •Passion
• •Innovation (within tradition)
• •Hospitality & Connection

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the winery's rich history (founded 1863), generational legacy, and connection to the Abruzzo region. Use terms like "historic," "legacy," "tradition," "since 1863," and "authentic Abruzzo."
• •Showcase Passion and Warmth: Use inviting, welcoming language. Highlight the personal touch, the family involvement, and the staff's dedication. Words like "passion," "care," "welcome," "family," and "dedicated" can convey this.
• •Highlight Quality and Craftsmanship: Describe wines and experiences with an appreciation for detail and excellence. Mention awards or recognitions where appropriate, and use terms that evoke quality, such as "fine wines," "expertly crafted," "exceptional," and "award-winning."
• •Communicate Sustainability and Respect for Nature: Integrate messages about organic practices, SQNPI certification, and the unique terroir (sea and mountains). This appeals to conscious consumers and reinforces the natural quality of the wines.
• •Be Informative and Engaging: Provide valuable insights into the winemaking process, the grape varietals, the history, and the region. Encourage engagement by inviting questions and visits, making the audience feel part of the Mazzarosa story.

Social Perception

Highly Respected Historic Winery, Provider of Excellent Wines & Experiences, Authentic Italian Experience, Knowledgeable & Passionate Hosts, Sustainable & Responsible Producer, A "Must-Visit" Destination

Copy Examples

• •Mazzarosa: Crafting Abruzzo's Legacy in Every Bottle Since 1863. Step into the heart of Italian winemaking history. At Cantina Mazzarosa, tradition isn't just a word; it's the soil under our vines, the age-old wisdom in our cellars, and the authentic taste in your glass. Discover wines born from generations of passion and a deep respect for the land.
• •More Than Wine, It's a Mazzarosa Experience. Journey with us through sun-kissed vineyards and our historic cellars, home to Europe's largest barrel. Taste the essence of Abruzzo with our award-winning wines, paired with local delicacies, and feel the warmth of our family's hospitality. Book your unforgettable tour or tasting today.
• •Sustainable by Nature, Exceptional by Taste. At Mazzarosa, we believe great wine begins with a healthy earth. Our SQNPI certified sustainable practices ensure that every sip reflects the pure, vibrant character of Abruzzo. Experience the authentic flavor of wines crafted with care for both tradition and tomorrow.
• •Uncork the Story of Abruzzo. From the pioneering vision of Senator Giuseppe Devincenzi in 1863 to our innovative winemaking today, Mazzarosa is a living chapter of Italian heritage. Let our passionate team guide you through a tasting that tells the tale of our land, our family, and our award-winning wines.
• •Your Invitation to the Mazzarosa Family Table. Whether it's a relaxing picnic amongst ancient olive groves or an insightful tour of our historic winery, we welcome you to share in the passion that has defined Mazzarosa for over 160 years. Taste the tradition, feel the connection.