Brand Tone

Elegant & Sophisticated, Artisanal & Passionate, Respectful & Cultural, Connection-Oriented

Brand Values

• •Craftsmanship
• •Aesthetic Beauty & Design Excellence
• •Cultural Heritage & Reimagination
• •Human Connection
• •Quality & Durability

Best Practices

• •Emphasize Craftsmanship and Materials: Consistently use descriptive language that highlights the handcrafted nature, the quality of materials (e.g., "premium walnut wood," "finest waxed leather," "pure copper accents"), and the meticulous processes involved.
• •Focus on "The Art of Play": Frame the products not just as games, but as artful experiences that combine beauty, intellectual engagement, and emotional connection. Use phrases like "play in style," "designed to connect," "a pleasure both to play and display."
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that evoke luxury, timelessness, and refinement. Avoid overly casual slang or overly technical jargon. Think "bespoke," "artisanal," "heritage," "legacy."
• •Tell the Story of Connection and Heritage: Weave in the narrative of bringing people together, creating memories, and honoring traditional games with a modern sensibility. Mention the Vietnamese design and artisan roots where appropriate.
• •Visual Consistency Reinforces Tone: Ensure that the language used in copy is mirrored by the high-quality, aesthetically pleasing visuals on the website and social media. The copy should complement the images of beautifully crafted games in elegant settings.

Social Perception

High-End & Luxurious, Artistic & Unique, Gift-Worthy, Trustworthy & Good Service, Appreciation for Detail

Copy Examples

• •Headline: Maztermind: Where Heritage Plays in Harmony with Modern Craft. Body: Rediscover the joy of connection with board games meticulously handcrafted to be as beautiful as they are engaging. Each piece tells a story of Vietnamese artistry, designed for timeless appeal.
• •Headline: The Art of Play, Reimagined. Body: At Maztermind, we don't just make games; we craft experiences. Our collections, born from passion and precision, transform traditional play into an elegant statement for your home and a bridge between generations.
• •Headline: More Than a Game. A Maztermind Legacy. Body: Invest in moments that matter. Our handcrafted board games, fashioned from the finest walnut, leather, and copper, are designed to be treasured, played, and passed down—a testament to enduring quality and sophisticated style.
• •Headline: Gift the Extraordinary. Gift Maztermind. Body: For occasions that call for something truly special, choose a Maztermind creation. Each game is a masterpiece of design and craftsmanship, offering a unique way to express appreciation and foster shared joy.
• •Headline: Elevate Your Evenings with Handcrafted Elegance. Body: Unplug and reconnect. Maztermind board games invite you to experience the tactile pleasure of expertly crafted pieces and the intellectual delight of classic gameplay, all while adding a touch of artistry to your space.