Brand Tone

Passionate, Enthusiastic, Performance-Oriented, Professional, Community-Focused, Supportive, Confident, Established

Brand Values

• •Honesty/Authenticity
• •Performance & Quality
• •Innovation
• •Player-Centric
• •Community & Support

Best Practices

• •Always Circle Back to "Honest To Hockey": Ensure messaging, whether about products or community, reflects a genuine passion and straightforward dedication to field hockey.
• •Emphasize Performance & Innovation: Consistently highlight how Mazon products are designed with advanced technology and player feedback to improve on-field performance.
• •Speak the Player's Language: Use terminology and address concerns that resonate with field hockey players, showing an intrinsic understanding of the sport.
• •Showcase Athlete Stories & Endorsements: Leverage "Team Mazon" and user experiences to build credibility and connect with the aspirational aspects of the sport.
• •Maintain a Confident and slightly Passionate, but Grounded Voice: Avoid overly boastful claims, instead letting the product quality, history of innovation, and player focus speak for the brand's strengths.

Social Perception

Reputable, Trusted, Innovative, Good Quality for Price, Strong Association with Field Hockey, Global Reach

Copy Examples

• •Headline: Engineered for Your Peak Performance. Body: At Mazon, we're not just making hockey gear; we're crafting the tools you need to dominate the pitch. Born from a passion for the game, every stick, every pad is designed by players, for players. Feel the difference innovation makes. #HonestToHockey #MazonPerformance
• •Headline: The Roar of the Crowd. The Sting of the Ball. The Mazon in Your Hands. Body: Decades of dedication to hockey. Decades of relentless innovation. Mazon Hockey is built for the moments that define your game. Play with passion. Play with Mazon. #TeamMazon #HockeyHeritage
• •Headline: More Than a Brand. It's a Commitment. Body: Our promise is simple: "Honest To Hockey." That means every Mazon product is built with integrity, designed for peak performance, and dedicated to the spirit of the game. Join a legacy of players who trust Mazon. #MazonHockey #QualityGear
• •Headline: Unleash Your X-Factor. Body: The new BlackMagic XPRO isn't just a stick; it's an extension of your ambition. Lighter, stronger, and tuned for premium performance, it’s designed to help you find your X-factor on the turf. Experience the Mazon edge. #InnovationInPlay #FieldHockeyFuture
• •Headline: From Grassroots to Glory. We're With You. Body: Whether you're just starting out or competing at the highest level, Mazon provides the quality and performance you can rely on. Our gear is developed with insights from top athletes, ensuring you're always game-ready. #MazonCommunity #HockeyForAllLevels