Brand Tone

Innovative & Pioneering, Health-Conscious & Caring, Sustainable & Responsible, Functional & Versatile, Approachable & Inclusive, Positive & Upbeat

Brand Values

• •Health & Nutrition
• •Sustainability
• •Innovation
• •Quality & Functionality
• •Inclusivity
• •Transparency

Best Practices

• •Lead with Innovation and Benefits: Always highlight what makes Maïzly unique (corn-based, non-GMO, functional) and clearly state the consumer benefits (health, taste, sustainability, allergen-free).
• •Emphasize "For All": Consistently use inclusive language that underscores Maïzly's suitability for various dietary needs and preferences. Reinforce the "allergen-free" aspect.
• •Balance Information with Enthusiasm: Provide clear, factual information about nutrition and sustainability, but deliver it with an upbeat, positive, and sometimes playful tone, especially on more visual and informal platforms.
• •Show, Don't Just Tell (Visually and Textually): Use descriptive language that evokes creaminess, frothiness, and deliciousness. Support this with visuals of the product in action (e.g., being poured, frothed, used in recipes).
• •Stay True to Sustainability Roots: Regularly weave in the eco-friendly aspects of corn as a crop and Maïzly's commitment to sustainable practices. This is a key differentiator and appeals to conscious consumers.

Social Perception

Curiosity and Novelty, Positive for Specific Uses, Mixed on Direct Consumption/Taste, Appreciation for Health and Allergy Profile, Growing Awareness, Barista Approval

Copy Examples

• •Headline: The Future of Milk is Here. And it’s Made From Corn. Body: Introducing Maïzly, the revolutionary non-GMO cornmilk. Creamy, delicious, and packed with gut-friendly fiber. Perfect for your coffee, cereal, and conscience. Taste the innovation. #Maizly #CornMilk #PlantBasedFuture
• •Headline: Froth It Like You Mean It. Body: Baristas are raving! Maïzly cornmilk delivers dairy-like microfoam for the perfect latte, every time. Plus, it’s allergen-free and sustainably sourced. Elevate your coffee experience. #MaizlyMagic #BaristaApproved #DairyFreeFroth
• •Headline: Healthy Habits, Happy Planet. Body: Make a choice that’s good for you and the Earth. Maïzly non-GMO cornmilk is rich in vitamins, low in sugar, and made from water-efficient corn. Sip sustainably, live vibrantly. #EcoFriendlyMilk #NourishFromWithin #MaizlyForAll
• •Headline: Finally, a Plant Milk That Does It All. Body: From your morning smoothie to your favorite baking recipes, Maïzly Original offers a smooth, complementary taste and creamy texture without nuts, soy, or dairy. Versatile, nutritious, delicious. What will you create? #CookWithMaizly #AllergenFree #PlantBasedVersatility
• •Headline: Join the Corn-volution! Body: Tired of the same old plant milks? Discover Maïzly – the surprisingly delightful, eco-conscious, and incredibly versatile cornmilk. Your taste buds (and the planet) will thank you. Find a store near you! #TasteTheDifference #MaizlyMovement #NextGenMilk