Brand Tone

Aspirational, Practical, and Friendly

Brand Values

• •Function-Meets-Fashion
• •Versatility
• •Sustainability & Animal Welfare
• •Giving Back

Best Practices

• •Lead with the 'Why': Always connect the product features back to the brand's origin story. Start with the problem (the messy, disorganized bag) and present Mazie Days as the stylish solution. This narrative is relatable and builds a strong connection.
• •Emphasize 'And,' Not 'Or': Frame the brand as the solution for the person who wants it all: style *and* function, dog walks *and* dinner dates, vegan materials *and* durability. This 'best of both worlds' messaging is a core strength.
• •Use 'You-Centric' Language: Speak directly to the customer. Use 'You' and 'Your' to make the copy feel personal and focused on their needs and lifestyle. For example, instead of 'Our bags have...', try 'Your new bag holds...'.
• •Showcase Versatility Visually and Textually: Continuously create content (photos, videos, testimonials) that shows the bags in diverse settings beyond the dog park—at festivals, traveling, on dates, at farmers' markets. This reinforces the primary value proposition.
• •Maintain a Consistent, Warm Tone: Whether writing a product description, a social media caption, or a customer service email, the voice should always be friendly, helpful, and part of the same supportive community. Avoid overly technical jargon and keep the language accessible and encouraging.

Social Perception

Highly Positive and Community-Focused

Copy Examples

• •From morning pup patrol to afternoon coffee runs. Your day is full of moving parts, and your bag should keep up. Designed with hands-free adventures in mind, so you can hold the leash in one hand and your latte in the other. #MazieDays #OneBagAllWalks
• •The Last Everyday Bag You'll Ever Need. Tired of juggling your phone, keys, treats, and leash? We’ve been there. That’s why we designed the ultimate crossbody bag with a spot for everything. Stylish, 100% vegan, and ready for whatever your day holds. Shop the collection now.
• •Meet The Millie, your new partner in crime for errands, outings, and everything in between. We designed it with a compact yet surprisingly spacious interior to hold all your essentials, while the dedicated poop-bag pocket keeps you ready for any puppy pitstops. Crafted from buttery-soft vegan leather, it’s proof that you don’t have to choose between function, fashion, and feeling good about your choices.
• •Hands-Free Has Never Looked This Good ✨
• •For Dog Walks, Dinner Dates, and Every Moment In Between. Discover Versatile Style.