Brand Tone

Encouraging, Natural, Results-Oriented, and Approachable

Brand Values

• •Natural Beauty
• •Efficacy & Results
• •Quality Ingredients
• •Customer Satisfaction
• •Inclusivity
• •Empowerment

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing the brand's tone (e.g., encouraging, natural, confident, friendly), and provide 'do' and 'don't' examples for using this voice.
• •Focus on Benefits, Backed by Nature: Always highlight how the product improves the customer's life (e.g., 'more confident,' 'healthier hair') and connect it back to the natural and gentle qualities of the ingredients.
• •Use Authentic Customer Language: Incorporate phrases and sentiments from positive customer reviews and testimonials (with permission) into marketing copy to maintain relatability and trustworthiness.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is aligned. Whether it's a product description or an Instagram caption, it should sound like it's coming from the same brand.
• •Emphasize 'Natural' and 'Gentle' with Transparency: While being results-oriented, always reinforce the commitment to natural ingredients and gentle formulations. If possible, briefly explain the role of key natural ingredients to build trust and educate consumers. Avoid overly technical jargon unless explaining the science behind natural ingredients in an accessible way.

Social Perception

Perry Beauty aims to be perceived as a trustworthy and effective solution for individuals seeking longer lashes, fuller brows, and healthier hair through natural means, fostering trust through user-generated content and authentic results.

Copy Examples

• •Headline (Website/Social Ad): Unlock Your Natural Lash Potential. See Real Growth, Naturally.
• •Instagram Post: Dreaming of longer lashes and fuller brows? ✨ Our all-natural Perry Beauty serum is here to help you achieve the look you desire, gently and effectively. Swipe to see the journey! #PerryBeauty #NaturalLashes #BrowGoals
• •Product Description Snippet: Crafted with a potent blend of nature's finest ingredients, our Growth Serum nourishes follicles from root to tip, encouraging visibly longer, stronger, and healthier lashes and brows. Experience the Perry Beauty difference – satisfaction guaranteed!
• •Email Subject Line: Your Journey to Luscious Hair Starts Now (Naturally!)
• •Facebook Ad Testimonial Post: I was skeptical, but Perry Beauty's Hair Growth Oil has truly transformed my hair! It feels thicker and healthier than ever.' - Sarah M. 🌱 Ready for your own success story? Shop now!