Tono de Marca

The brand's tone is irreverent, playful, and community-focused. It's informal and direct, playful and slightly cheeky, welcoming and action-oriented.

Valores de Marca

• •Pride & Inclusivity
• •Adventure & Fun
• •Community Engagement
• •Customer-Centric Service
• •Veteran Ownership

Mejores Prácticas

• •Embrace the Playful Tone: Always use a conversational and slightly irreverent voice. Avoid overly corporate or stiff language. Use emojis where appropriate to maintain a friendly feel.
• •Lead with Values: Continuously reference key brand pillars like "Veteran-Owned" and your commitment to the LGBTQ+ community in your "About Us" sections, social media bios, and relevant marketing campaigns.
• •Keep it Community-Centric: Regularly post about your presence at local markets like the PRIDE Market at Pearl Bar. Share photos of customer interactions (with permission) to reinforce your community connection.
• •Let the Products Tell the Story: Use descriptive, fun, and sometimes humorous copy for your products. The product names and descriptions are a major channel for expressing the brand's personality.
• •Be Direct and Simple: In your calls-to-action and guarantees, be clear and straightforward. Phrases like "We got you" build trust and align with the no-fuss, friendly brand persona.

Percepción Social

The brand is perceived as a niche, community-embedded retailer, deeply connected to the local Houston LGBTQ+ community. It is seen as fun and unconventional due to its unique and humorous product assortment. Its prominent celebration of PRIDE and veteran ownership makes it appear supportive and authentic, suggesting a purpose beyond just retail.

Ejemplos de Copy

• •Sundays are for adventure! Find us at Pearl Bar Houston today from 3-8 PM. Grab a drink, find some gear, and start your week with good vibes. #MayramouseAdventures #HoustonPRIDE #SundayFunday
• •Veteran-Owned. Adventure-Driven. Your one-stop shop for everything fun. From park days to PRIDE parades, we've got you. Satisfaction guaranteed.
• •Why reach when you can extend? Perfect for grabbing that beer just out of arm's length or... other strategic acquisitions. Adventure is about having the right tools. You're welcome.
• •Ready to upgrade your fun-kit? We've just dropped a new collection of gear perfect for your next outing, party, or lazy afternoon. Life's an adventure. We've got the supplies.
• •Live your adventure. Wave your flag. Gear up for PRIDE and beyond with our collection of flags, apparel, and fun-essentials. Proudly serving our community, every day.