Brand Tone

Aspirational & Elegant, Minimalist & Functional, Relatable & Authentic, Community-Focused & Engaging, Helpful & Informative

Brand Values

• •Quality
• •Minimalism & Aesthetics
• •Customization & Personalization
• •Customer Focus & Community
• •Sustainability/Waste Reduction
• •Transparency & Authenticity

Best Practices

• •Embrace Elegant Minimalism: Ensure all copy, from product descriptions to social media captions, reflects a clean, sophisticated, and uncluttered style. Use refined language that speaks to quality and thoughtful design.
• •Stay Relatable and Authentic: Share genuine stories, including the owner's journey and the brand's challenges. Address the audience directly and acknowledge their needs and even "planner funks" to build a stronger connection.
• •Foster Community and Interaction: Actively use language that invites engagement ("Comment below," "What are your thoughts?"). Highlight user-generated content and make customers feel like part of the May Paper Co. family.
• •Educate and Inspire: Provide valuable content beyond just selling products. Share tips, how-tos, and inspiration for planning and organization, reinforcing the brand's expertise and helpfulness.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used aligns with the visual aesthetic (minimalist, high-quality). Use a consistent vocabulary that reinforces brand values like "minimalistic," "luxurious," "functional," and "customizable."

Social Perception

Positive, Supportive Community, Seen as High-Quality and Luxurious, Valued for Minimalist Design, Appreciation for the Owner's Involvement

Copy Examples

• •Instagram Post (New Product): "Introducing our 2025 Collection ✨ Elevate your planning with timeless design and unparalleled quality. Crafted for those who believe their planner should be as unique as their journey. Discover minimalistic elegance that adapts to *you*. #MayPaperCo #MinimalistPlanner #LuxuryStationery #PlannerCommunity #2025Planner"
• •Facebook Ad (Highlighting Customization): "Tired of planners that don't quite fit your life? At May Paper Co., we believe in a planner that works *for* you. Explore our range of customizable inserts and luxurious leather agendas to build your perfect planning system. Minimal design, maximum functionality. Shop now and redefine your organisation. [Link] #PlannerLove #CustomPlanners #FunctionalPlanning #StationeryAddict"
• •Website Banner (Brand Philosophy): "MAY PAPER CO. Minimalistic stationery for the discerning planner. We create beautifully functional tools to help you organize your days with style and intention. Your story, your planner."
• •YouTube Video Description (Behind the Scenes): "Join May for a raw and honest look at life as a small stationery business owner! 真实 This week, we're tackling [specific challenge/milestone] and giving you a sneak peek at what goes into creating your favourite May Paper Co. goodies. We're so grateful for this amazing community! Let us know what you'd like to see next! 👇 #SmallBusinessJourney #StationeryShop #PlannerInserts #AuthenticContent"
• •Email Newsletter Snippet (Promoting an Offer): "Ready to refresh your planning routine? For a limited time, enjoy [Offer] on all our [Product Category, e.g., A5 inserts]. Experience the May Paper Co. difference – premium paper, thoughtful design, and that touch of everyday luxury. Because your plans deserve the best. Shop the collection: [Link]"