Brand Tone

Authentic, Sincere, and Empathetic. Also carries elements of being Elegant, Minimalist, and Rooted.

Brand Values

• •Conscious Living/Sustainability
• •Ethical Practices
• •Quality & Craftsmanship
• •Simplicity & Elegance
• •Tradition Meets Modernity
• •Giving Back
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., authentic, sincere, empathetic, elegant), and provide do's and don'ts for communication. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand their values, aspirations, and what resonates with them. Tailor the language to speak directly to the conscious consumer who appreciates quality, ethics, and style.
• •Tell Your Story Consistently: Weave the brand's narrative – its origins in Jaipur, commitment to conscious practices, and the "why" behind the brand – into various forms of content. This reinforces authenticity.
• •Focus on "Show, Don't Just Tell": Instead of simply stating "we are sustainable," describe the specific practices: "Our garments are made from 100% breathable cotton and dyed with responsible, skin-friendly colors." This builds credibility.
• •Maintain Consistency Across All Channels: Ensure the tone is uniform whether it's on the website, social media posts, email newsletters, product descriptions, or customer service interactions. This builds brand recognition and trust.

Social Perception

Mayori is generally perceived as a responsible and ethical brand that offers high-quality, comfortable, and stylish clothing. Customers appreciate the uniqueness of the designs and the brand's commitment to sustainability and conscious practices. The brand is seen as a go-to for women seeking elegant ethnic and contemporary wear that aligns with values of mindful consumption. There's a positive perception regarding their in-house design and production, which speaks to their attention to detail and quality control. Their "Conscious Giving" initiatives likely contribute to a favorable social image, positioning them as a brand that cares beyond just profits.

Copy Examples

• •Headline: "Wear Your Values. Discover Mayori." Body: "At Mayori, we believe fashion can be beautiful and mindful. Each piece is thoughtfully crafted with 100% natural fabrics and a deep respect for the hands that create them. Feel the difference, make a difference."
• •Headline: "Elegance That Endures. Comfort That Cares." Body: "Our latest collection is an ode to timeless style and everyday ease. Made with love in Jaipur, our garments are designed to move with you, for seasons to come. Because conscious living is always in vogue."
• •Headline: "More Than Just Clothing, It's a Choice." Body: "Choosing Mayori means choosing quality, craftsmanship, and a commitment to a kinder world. Join our community of conscious consumers who believe in fashion that feels good, inside and out."
• •Headline: "Rooted in Tradition, Designed for Today." Body: "Experience the rich heritage of Jaipur hand-block printing seamlessly woven into modern silhouettes. Our conscious clothing celebrates artistry while embracing your contemporary lifestyle."
• •Headline: "Feel Good Fashion: Kind to Your Skin, Kind to the Planet." Body: "Indulge in the soft embrace of our 100% cotton creations. We're dedicated to sustainable practices, from sourcing responsible dyes to minimizing waste, so you can wear your Mayori pieces with pride and peace of mind."