Brand Tone

elegant, celebratory, and heartfelt

Brand Values

• •Excellence and Quality
• •Attention to Detail
• •Emotional Connection
• •Creativity and Personalization

Best Practices

• •Maintain an elegant vocabulary, using sophisticated and evocative words while avoiding slang.
• •Focus on the "why" behind the product, connecting it to emotions, celebrations, and special moments.
• •Highlight quality and craftsmanship by mentioning specific details of premium materials and meticulous creation.
• •Ensure a consistent visual and textual layout, with photos and graphics matching the elegant tone.
• •Engage with warmth and professionalism, addressing customers respectfully and helpfully, reflecting the "Mayordomo" concept of impeccable service.

Social Perception

Perceived as a high-end, reliable provider of beautiful and impressive gifts, associated with special occasions and grand romantic/celebratory gestures, delivering on its promise of a premium aspirational experience.

Copy Examples

• •Unforgettable Moments, Delivered with Love. Every love story is unique. Celebrate yours with our "Amor Encantado" tray, a curated experience of elegance and flavor designed to honor your journey together. From imported roses to the finest details, we craft more than a giftwe craft memories. #MayordomoRD #Anniversary #Love #LuxuryGifts #DominicanRepublic
• •Watch us build the perfect birthday surprise! Waking up to this? A dream! ✨ We love bringing your most special moments to life. Each tray is a world of flavor and affection, personalized just for you. Who would you surprise with a MayordomoRD breakfast? #BreakfastInBed #GiftIdeas #PersonalizedGifts #Surprise #MadeinDR
• •The Art of Giving. At MayordomoRD, we believe a gift should be an experience. Our artisanal trays, crafted with premium products and unparalleled attention to detail, are designed to leave a lasting impression. Discover the perfect way to say "thank you," "congratulations," or "I love you."
• •The "Fiesta Matutina" Brunch Tray: Elevate your weekend with our new "Fiesta Matutina" tray. A vibrant celebration of morning flavors, this tray brings together freshly baked pastries, select cold cuts, seasonal fruits, and sparkling mimosas. It's not just brunch; it's a statement of joy and sophistication, perfectly arranged to delight the senses.
• •What's the first thing you would try? Freshly baked croissant Juicy strawberries The beauty is in the details, and the taste is in the quality. Let us handle the magic for your next celebration. #DetailsThatMatter #GourmetGifts #MayordomoRD