Brand Tone

Friendly and Approachable, Youthful and Trendy, Inspirational and Empowering, Passionate and Authentic

Brand Values

• •Quality
• •Uniqueness and Personalization
• •Customer Connection and Service
• •Passion and Creativity
• •Joy and Confidence

Best Practices

• •Always Speak from the Heart: Infuse copy with genuine passion and the personal touch that defines Mayli Jewels. Use "we" to refer to the brand, reinforcing the sister-duo origin.
• •Embrace a Youthful, Positive Vocabulary: Use contemporary, uplifting language and emojis where appropriate (especially on social media) to connect with the target audience. Words like "sparkle," "shine," "fave," "gorgeous," "love" fit well.
• •Highlight Uniqueness and Craftsmanship: Consistently remind customers that pieces are handmade and designed with care, emphasizing what makes them special and not mass-produced.
• •Focus on the "Feeling": Connect the jewelry to the emotions it evokes – confidence, beauty, joy, self-expression. Go beyond describing the product to describing how it makes the wearer feel.
• •Maintain Approachability and Interaction: Encourage engagement by asking questions, responding warmly to comments and messages, and using a conversational style rather than overly formal or corporate language.

Social Perception

Highly Positive, Trustworthy and Reliable, Fashionable and On-Trend, Personal and Caring

Copy Examples

• •✨ Shine brighter with our NEW arrivals! ✨ Discover unique, handmade pieces designed to make you feel amazing. Which one will tell your story? #maylijewels #newcollection #handmadewithlove #jewelryaddict #beyou
• •Your Everyday Sparkle ✨ Explore handcrafted jewelry designed to celebrate you. Unique pieces, lasting quality. Find your new favorite today!
• •Psst... A little something special just for you! 🤫 (Body: Hey gorgeous! We know you love unique finds. Our latest handmade treasures are here, perfect for adding that personal touch to your look. Feel beautiful, feel confident. Love, Lidy & Esther)
• •Level up your look! 💖 From delicate layers to statement charms, Mayli Jewels has the on-trend, stainless steel pieces you've been searching for. Handmade, unique, and oh-so-you. Shop now and express yourself! #maylijewels #styleinspo #affordableluxury #treatyourself
• •Keep what matters close. Our beautifully crafted Initial Necklace is more than just jewelry – it's a personal reminder, a whisper of identity. Handmade with love and designed to shine with you every day. What initial will you choose to tell your story?