Brand Tone

Empowering, inclusive, creative, customer-centric

Brand Values

• •Empowerment and Inclusivity
• •Self-Expression
• •Creativity and Quality
• •Customer-Centricity
• •Integrity
• •Loyalty
• •Diligence
• •Constructive Judgment
• •Teamwork

Best Practices

• •Use Inclusive and Empowering Language: Align with the stated brand value of empowering all women.
• •Showcase Diversity in Visuals: Feature models of different races, ethnicities, and body types in all marketing materials.
• •Highlight Quality and Design: Emphasize the high-quality materials and seamless style in product descriptions.
• •Encourage Self-Expression: Create content that inspires customers to experiment with their personal style.
• •Focus on Customer Satisfaction: Ensure all communications reflect a commitment to providing value and a reliable shopping experience.

Social Perception

A reliable clothing store that empowers women through inclusive fashion choices, celebrates diversity, and encourages self-expression, without imposing harsh or rigid fashion rules.

Copy Examples

• •"We believe fashion should empower you to express your unique self, regardless of your body type or background."
• •"Our designs are created for real women, celebrating diversity and promoting self-love through fashion."
• •"Explore your style with our curated collections, crafted with high-quality materials and designed to make you feel confident and beautiful."
• •"At Mayla Boutique, we're committed to providing a reliable and enjoyable shopping experience, with fashion that inspires creativity and self-expression."
• •"Discover your perfect style and embrace your individuality with Mayla Boutique. We are here to inspire confidence, creativity and self-expression."