Brand Tone

Youthful and Trendy, Approachable and Friendly, Dynamic and Current, Informative and Direct, Promotional

Brand Values

• •Variety and Choice
• •Access to Popular Brands
• •Customer Experience/Satisfaction
• •Staying Current with Fashion
• •Competitive Pricing/Value
• •Heritage and Experience
• •Accessibility

Best Practices

• •Know Your Audience (Especially the Youth Segment): Use language, references, and humor that resonate with a younger, trend-aware demographic. Stay updated on current slang and social media trends (but use them authentically).
• •Emphasize Trends and Newness: Regularly highlight "new arrivals," "latest drops," and "trending styles." Use energetic and exciting language to convey this.
• •Be Visually Driven in Text: Even in text, evoke the visual appeal of the products. Use descriptive words that help the customer imagine wearing the shoes and how they look and feel.
• •Maintain an Approachable and Enthusiastic Voice: Keep the tone light, friendly, and passionate about footwear. Avoid overly formal or technical jargon unless explaining specific shoe tech in a relatable way.
• •Balance Promotional Content with Engaging Content: While sales are important, ensure that copy also offers style inspiration, brand storytelling (if applicable), and interactive elements (e.g., questions, polls on social media) to build a community and not just push products. Consistently address customer service inquiries promptly and with the intended friendly tone, even when dealing with complaints, to improve the perception of after-sales care.

Social Perception

Go-To for Popular Footwear, Good for Deals and Variety, Mixed Customer Service Experience, Trendy and Youth-Oriented, Established Retailer

Copy Examples

• •🔥 DROPPED! 🔥 Your new obsessions have landed. Level up your street style with the LATEST kicks at Mayka. Cop 'em before they're gone! #MaykaFootwear #Sneakerhead #FreshArrivals
• •Ready to take on the season? 🍂 Conquer every street in style with our new collection of must-have boots. Comfort, trends, and killer looks – all at Mayka. Link in bio to explore! #MaykaStyle #BootSeason #OOTDInspo
• •Outfit check: PASSED ✔️ Shoes: MAYKA, obviously! 😉 What’s your go-to Mayka pair? Show us! #MaykaVibes #TrendingNow #FootwearFashion
• •💥 MID-SEASON SALE ON NOW! 💥 Up to 50% OFF your fave brands. Don't walk, RUN to Mayka for deals you can't miss! Shop now and step up your game. #MaykaDeals #ShoeSale
• •🚀 Just In: The Freshest Footwear You NEED This Season | Mayka