Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Community-Oriented, Imaginative and Fun, Inclusive

Brand Values

• •Community
• •Connection
• •Passion
• •Inclusivity
• •Fun and Enjoyment
• •Quality and Curation

Best Practices

• •Always Emphasize "Community" and "Welcome": Use inclusive language. Words like "join us," "your space," "everyone welcome," and "friendly" reinforce the open and inviting atmosphere.
• •Inject Enthusiasm and Passion: Let genuine excitement for books, games, and events shine through. Use exclamation points appropriately, and descriptive, engaging language that conveys a love for the subject matter.
• •Keep it Playful and Fun (where appropriate): Don't be afraid to use lighthearted humor or game-related puns. The name "Mayhem" itself allows for a bit of playful chaos in the tone.
• •Be Informative but Approachable: Clearly communicate event details, product information, and store offerings in a way that is easy to understand and not intimidating to newcomers.
• •Encourage Interaction: Ask questions, invite comments, and create a dialogue with your audience to further foster the sense of community online, mirroring the in-store experience.

Social Perception

A Welcomed Addition, Community Hub, Family-Friendly and Inclusive, High Quality Offering, Engaging and Fun

Copy Examples

• •Escape into a world of stories and strategy at Mayhem's! 📚🎲☕ Your friendly neighborhood bookstore and board game cafe, where every visit is an adventure. Bring your friends, grab a coffee, and let the mayhem begin! #MayhemsCafe #LancasterPA #Bookstore #BoardGames #Community
• •Calling all adventurers! 🐉 Unleash your inner hero at Mayhem's D&D Night. Whether you're a seasoned dungeon master or a curious newbie, our tables are open for epic tales and legendary fun. Join our welcoming community and roll for initiative! #DnD #MayhemsEvents #TabletopRPG #LancasterFun
• •Fresh off the press and onto our shelves! ✨ Dive into the latest manga, explore new comic universes, or get lost in a captivating novel. At Mayhem's, your next favorite story is waiting. Come find it! #NewBooks #Manga #Comics #BookLovers #ShopLocalLancaster
• •Need a cozy corner and a delicious brew? ☕ Our cafe at Mayhem's is your perfect retreat. Pair your favorite game or book with our freshly baked treats and specialty coffees. It's happiness in a cup (and on a board!). #CafeVibes #CoffeeAndBooks #LancasterCafe #BoardGameCafe #MayhemsTreats
• •What board game makes you laugh the hardest? 😂 At Mayhem's, we believe in the power of play and the joy of connection. Share your favorites below – you might inspire someone's next game night! #CommunityLove #GameNight #BoardGameGeek #MayhemsConnects #LancasterPA