Brand Tone

Authentic, traditional, passionate, proud, community-oriented, direct, and informational.

Brand Values

• •Authenticity
• •Quality & Purity
• •Craftsmanship
• •Tradition

Best Practices

• •Lead with Authenticity: Always anchor the copy in the brand's story—handmade, traditional, and pure. Use words like "authentic," "heritage," "handcrafted," and "original recipe" to reinforce this.
• •Bridge the Language Gap: Continue using both Turkish and Dutch where appropriate. This honors the product's origin while speaking directly to the local market, reinforcing the community value.
• •Be Transparent and Proactive: Acknowledge and address logistical issues in marketing communications. This builds trust and shows the brand listens, turning a weakness into a strength.
• •Focus on the Sensory Experience: The product's strength is its taste and quality. Use descriptive, evocative language that appeals to the senses: "golden, flaky layers," "buttery aroma," "creamy feta," "fresh from our ovens."
• •Maintain a Proud, Not Arrogant, Tone: Be confident in the product's superior quality without dismissing customer feedback on price or service. The tone should be that of a proud artisan who is grateful to share their craft with a discerning audience.

Social Perception

MAYHA.nl is perceived by a significant portion of its customer base as a provider of high-quality, delicious, and authentic Turkish pastries. However, a vocal minority perceives the brand as having logistical weaknesses due to criticisms regarding delivery, pricing, and customer service. While the product is seen as premium, the service aspect can be inconsistent, leading to a disconnect.

Copy Examples

• •The taste of home, delivered to yours. Our handmade su böreği isn't just food; it's a tradition, crafted with the purest ingredients and generations of love. No additives, no shortcuts. Just authentic flavor that brings you back. ✨ (De smaak van thuis, bij jou bezorgd. Onze handgemaakte su böreği is niet zomaar eten; het is een traditie, bereid met de puurste ingrediënten en generaties liefde.)
• •Ambachtelijk. Puur. Onvergetelijk. Rediscover the true taste of Turkish pastry. Every piece is handmade, just for you.
• •Subject: Your MAYHA Favorites, Delivered Better. Body: We heard you. You love our fresh, handmade pastries, and you deserve a delivery experience that matches our quality. We've updated our delivery process for clearer communication and more reliable scheduling, ensuring our kitchen-fresh flavor arrives at your door perfectly. See our new delivery promise and place your next order with confidence.
• •From our family kitchen to your family table. MAYHA was born from a desire to share the warmth of Turkish tradition. What moments do our flavors remind you of? Share a memory in the comments below! #MayhaMoments
• •Peynirli Su Böreği (Water Pastry with Feta Cheese) Description: Experience the delicate, flaky layers of our signature Su Böreği. Each one is handcrafted daily in our Rotterdam kitchen using premium flour and authentic Turkish feta cheese. We believe in purity you can taste—that's why our recipe is free from any preservatives or artificial additives. A true, unforgettable taste of tradition.