Brand Tone

Inspirational & Aspirational, Elegant & Sophisticated, Helpful & Accessible, Quality-Conscious, Friendly & Engaging (on social media)

Brand Values

• •Design Excellence & Aesthetic Appeal
• •Quality Craftsmanship
• •Customer Empowerment & Transformation
• •Inspiration
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives describing your tone (e.g., "inspirational," "elegant," "helpful"), define your brand's personality, list words to use and avoid, and provide examples. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: Instead of just saying "durable vinyl wallpaper" (feature), explain "Enjoy lasting beauty with our durable vinyl wallpaper, easy to clean and perfect for busy households" (benefit). Connect the product to the customer's desires and needs.
• •Use Storytelling: Weave narratives around your designs. How can this wallpaper transform a room? What feeling does it evoke? For example, "Imagine waking up to the gentle botanicals of our 'Morning Bloom' wallpaper, bringing a touch of nature's calm to your bedroom."
• •Maintain Visual & Verbal Harmony: Ensure the tone of your copy aligns with your visual branding (website design, photography style). An elegant photo should be accompanied by sophisticated copy, not overly casual slang.
• •Engage Authentically & Consistently: When responding to comments or messages on social media, maintain the established brand tone. If it's helpful and elegant, ensure customer service interactions reflect this, even when addressing concerns. Personalize responses where possible.

Social Perception

Generally positive, seen as a design resource, DIY-friendly, with a balance between quality and price. Potential concerns around product consistency and installation challenges.

Copy Examples

• •Website Banner/Homepage Hero: Transform Your Space. Define Your Style. Discover exquisite wallpapers at Mayflower – where every design tells a story.
• •Instagram Post (New Collection): Dreaming of a refresh? ✨ Our new [Collection Name] has arrived! Swipe to explore breathtaking patterns designed to bring your vision to life. #MayflowerWallpaper #HomeDecor #InteriorDesign #NewCollection #WallpaperWednesday
• •Product Description (Peel & Stick): Effortless elegance is here. Our [Product Name] peel-and-stick wallpaper offers stunning design with simple application. Perfect for a weekend refresh or a renter-friendly upgrade. No mess, all style.
• •Email Subject Line (Promotion): Elevate Your Interiors: Save 20% on Your Mayflower Wallpaper Order!
• •Pinterest Pin Description: Create a serene sanctuary with our [Pattern Name] wallpaper. Ideal for bedrooms and tranquil living spaces. Click to explore the full collection and gather inspiration for your next home project. #WallpaperInspo #BedroomDesign #MayflowerRI