Brand Tone

Enthusiastic and Youthful, Approachable and Friendly, Trendy and Fashion-Forward, Community-Oriented, Direct and Sales-Driven (in a friendly way)

Brand Values

• •Trendiness & Style
• •Customer Engagement & Connection
• •Enthusiasm & Passion
• •Natural & Sustainable (Stated for Beauty Products)
• •Transparency & Honesty (Stated)
• •Speed & Efficiency

Best Practices

• •Know Your Audience, Speak Their Language: Continue using youthful, enthusiastic, and direct language (primarily Dutch for the local market, with English for broader appeal if desired for certain items/tags). Use emojis and slang where appropriate for the platform (especially TikTok/Instagram).
• •Stay Visually Cohesive but Authentic: While fashion imagery should be trendy, ensure the behind-the-scenes and direct-to-camera content remains approachable and not overly polished to maintain that personal connection.
• •Prioritize Interaction and Community Building: Continue asking questions, running polls, featuring user-generated content (if applicable), and responding to comments in a friendly, enthusiastic manner. This reinforces the community value.
• •Be Consistent Across Platforms (while adapting to format): While TikToks are short and energetic, ensure the core messaging (new arrivals, brand personality) translates to Instagram captions, Facebook posts, and even website microcopy. The *feeling* should be the same.
• •Infuse Stated Values (like 'Natural' for beauty) Authentically: If promoting the natural beauty line more, ensure the language used reflects the same enthusiasm and approachability as the fashion line, while clearly communicating the "natural, vegan, cruelty-free" aspects in an engaging way, not just as a label. Avoid jargon and keep it relatable.

Social Perception

Positive & Engaged (on TikTok), Fashion-Focused, Local/Dutch Presence, Potentially Confusing Product Range (externally)

Copy Examples

• •✨ OMG, you guys! ✨ Our NEWEST collection just dropped and it’s FIRE! 🔥 Think dreamy dresses, cool co-ords, and all the accessories you need to slay this season. Seriously, run, don’t walk! 🛍️ Tap the link in bio to shop before it’s all gone! #MayenaNL #NewCollection #OutfitInspo #DutchFashion #MustHaves
• •Packing your orders & dancing our way through the week! 💃 Sooo much love for all your support on the latest drop! 🥰 What items are you hoping to see next? Let us know in the comments! 👇 #MayenaNL #OnlineWebshop #SmallBusinessLove #PackingOrders #Kledingwebshop
• •Get Ready to GLOW! ✨ Discover Mayena's natural, vegan, and cruelty-free goodies that your hair & skin will thank you for! Pure ingredients, amazing results. Treat yourself! 🌿 #NaturalBeauty #VeganSkincare #MayenaBeauty #HairCare
• •🤫 Psst... Your EXCLUSIVE First Look at the Mayena Weekend Drop is HERE!
• •ALERT! 🚨 Our bestselling \[Product Name] is almost GONE! We’ve only got a few left – this is your FINAL chance to snag it. You know what to do! 😉 Link in bio! #MayenaNL #LimitedStock #FashionFinds #GetItOrRegretIt