Brand Tone

Feminine and Elegant, Thoughtful and Considered, Confident and Empowering, Approachable and Warm, Conscious and Responsible

Brand Values

• •Quality and Timelessness
• •Feminine Empowerment
• •Sustainability and Environmental Responsibility
• •Customer Centricity and Respect
• •Thoughtful Design and Exclusivity
• •Inclusivity
• •Integrity and Continuous Improvement

Best Practices

• •Lead with Feminine Elegance: Use graceful, descriptive language that evokes sophistication and beauty. Words like "classic," "thoughtful," "lovely," and "effortless" align well.
• •Weave in Values Authentically: Subtly integrate mentions of natural fibers, timeless design, sustainability efforts, and the brand being women-led into product stories and brand communications. This builds connection with like-minded consumers.
• •Speak Empoweringly and Inclusively: Focus on how the clothing makes the wearer feel – confident, comfortable, and their "best self." Ensure messaging reflects an appreciation for diverse women.
• •Maintain a Warm and Approachable Voice: While sophisticated, the communication should feel inviting and genuine. Encourage interaction and show that customer voices are heard and valued.
• •Emphasize Considered Quality Over Fleeting Trends: Highlight the longevity of the designs, the careful selection of materials, and the craftsmanship, reinforcing the idea of investment pieces rather than fast fashion.

Social Perception

Overwhelmingly Positive, Associated with High-Quality Design and Comfort, Empowering and Confidence-Boosting, Trustworthy, Valued for Classic Style. A segment of online reviewers (like the TikTok user) may perceive it as a well-priced or budget-friendly option for stylish, minimalist pieces, though this is not the brand's primary positioning.

Copy Examples

• •M A Y E: Where timeless elegance meets conscious living. Discover pieces designed to be loved, season after season.
• •Grace in every thread. Our [Top Name] in pure, breathable linen is a testament to thoughtful design and enduring style. Feel beautiful, naturally. #MAYEwoman #SustainableStyle #FeminineFashion
• •Fall in love with the [Dress Name]. Crafted with our signature attention to detail and an exclusive M A Y E print, this dress is designed not just to fit your body, but to celebrate it. Made from soft, natural [fabric type] for all-day comfort and confidence.
• •Welcome to the M A Y E community! We're so glad you're here. At M A Y E, we're passionate about creating beautiful, timeless clothing that makes you feel like your best self. Explore our latest collection, crafted with care and a commitment to a gentler impact on our planet.
• •Looking for style that speaks to your values? M A Y E offers thoughtfully designed, feminine pieces made from natural fibres. Invest in your wardrobe, empower your confidence. Shop now and enjoy 10% off your first order.