Brand Tone

Nurturing, Calming, Informative, Authentic, Ethical, Conscious, Aspirational, and Mindful

Brand Values

• •Wellness & Health: Belief in the healing power of nature and promoting holistic health.
• •Quality & Purity: Commitment to using only certified organic, ethically sourced ingredients.
• •Sustainability & Environmental Responsibility: Deep respect for the planet evident in their choice of recyclable and reusable packaging.
• •Mindful Living & Ritual: Encouraging customers to create simple daily rituals to enhance well-being and connect with nature.
• •Authenticity & Transparency: Openly sharing information about their naturopathic formulations, ingredient benefits, and sustainable practices.

Best Practices

• •Embrace Nurturing Language: Use words that convey care, support, and gentleness (e.g., "nourish," "soothe," "gentle," "restore," "mindful"). Create a feeling of warmth and understanding.
• •Educate with Authenticity: Share genuine knowledge about the benefits of ingredients and the brand's processes. Avoid overly technical jargon but provide enough information to build trust and showcase expertise.
• •Highlight Ethical Choices: Consistently weave in the brand's commitment to organic sourcing, sustainability, and ethical practices in a natural, non-preachy way. This reinforces brand values and appeals to conscious consumers.
• •Focus on the Ritual and Experience: Describe the sensory experience of preparing and drinking the tea – the aroma, the warmth, the feeling of calm it inspires. Encourage the creation of mindful moments.
• •Maintain Visual & Verbal Harmony: Ensure the copy complements the brand's visual aesthetic (often calm, natural, and minimalist). The language should evoke the same feelings as the imagery. Consistency across all platforms (website, social media, packaging) is key.

Social Perception

Mayde Tea is perceived as a high-quality, trustworthy, and ethical brand that genuinely cares about health and the environment. The founder's background as a naturopath significantly boosts credibility and trust. The aesthetic appeal of the packaging is highly regarded and contributes to the premium perception. The brand is seen as a go-to for those seeking natural, organic, and therapeutic tea blends. There's a strong association with Byron Bay's wellness-focused lifestyle.

Copy Examples

• •Headline: Find Your Calm in Every Cup. Body: Life moves fast. Our Serenity blend, handcrafted with organic chamomile, lavender, and passionflower, invites you to pause, breathe, and restore your inner peace. Naturopath-formulated for a gentler, more mindful moment.
• •Headline: Purely Plant-Powered Wellness. Body: Discover the Mayde Tea difference. We meticulously source certified organic herbs, hand-blending them in Byron Bay to create teas that are as kind to your body as they are to the earth. No artificial anything, just nature's finest.
• •Headline: Elevate Your Daily Ritual. Body: Transform your tea break into a moment of true self-care. From the uplifting aroma to the soothing sip, Mayde Tea is designed to nourish your well-being and help you cultivate simple moments of joy throughout your day.
• •Headline: Sustainably Sipped, Beautifully Brewed. Body: We believe wellness shouldn't cost the earth. Our commitment to organic ingredients and eco-friendly packaging means you can enjoy a delicious, therapeutic cup of Mayde Tea, knowing you're making a choice that's good for you and the planet.
• •Headline: Naturopath-Formulated for Real Results. Body: Crafted by naturopath Kate Dalton, each Mayde Tea blend is more than just a delightful drink; it's a targeted infusion of nature's healing wisdom. Experience the gentle power of herbs designed to support your digestion, energy, and tranquility.