Brand Tone

artistic, intimate, and thoughtful

Brand Values

• •Artisanal Craftsmanship
• •Artistic Expression
• •Introspection and Individuality
• •Made in the USA
• •Quality Materials

Best Practices

• •Embrace the Poetic: Continue to weave in literary and artistic references that align with the brand's origin. This can be done subtly through product descriptions, social media captions, and blog posts.
• •Highlight the 'Handmade' Story: Consistently emphasize the artisanal nature of the jewelry. Share behind-the-scenes content of the creation process and feature the local craftspeople involved.
• •Use Intimate and Thoughtful Language: The copy should feel personal and reflective. Use "we" to foster a sense of connection with the customer and ask questions that encourage introspection.
• •Maintain a Visually Cohesive Aesthetic: The photography and visual branding should continue to reflect the colorful, vintage-inspired, and artistic feel of the jewelry. This consistency across all platforms will reinforce the brand's identity.
• •Focus on Meaning and Individuality: Frame the jewelry not just as a product, but as a personal talisman or a form of self-expression. Encourage customers to share their own stories and connections to their May Came Home pieces.

Social Perception

The brand is likely perceived as a niche, high-quality jewelry line for individuals who appreciate art, poetry, and handcrafted goods. The aesthetic is colorful and vintage-inspired, appealing to a customer base that seeks unique and meaningful accessories rather than mass-produced items. The brand's association with the New York Public Library's Picture Collection for inspiration further solidifies its image as one that is cultured and intellectually curious.

Copy Examples

• •Find a world in a single stone. Our new collection, inspired by the quiet beauty of found objects, is a reminder that the most profound discoveries are often the ones we hold in our own hands. #MayCameHome #HandmadeJewelry #ArtisanMade #VintageInspired
• •For those who find poetry in the everyday. May Came Home jewelry is more than an accessory; it's a story waiting to be told. Discover our collection, handcrafted in the heart of NYC. #PoetryInMotion #MadeinNY #JewelryWithAStory
• •Like a smooth, round stone found on the shore, some things are small enough to hold, yet large enough to contain a world. At May Came Home, we believe in the quiet power of beautiful objects. Each piece of our jewelry is designed with intention and handcrafted with love by local artisans in New York City, a tribute to the stories we carry and the beauty we find in ourselves.
• •Jewelry that feels like coming home to yourself. Explore our collection of colorful, vintage-inspired pieces, each with a character of its own. #MayCameHome #ArtJewelry #EnamelJewelry #Handcrafted
• •Inspired by the curious and the creative, our latest collection is a celebration of individuality. Each piece is a testament to the art of craftsmanship and the joy of self-expression. Find the one that speaks to you. #MayCameHome #NewArrivals #ArtisanJewelry