Brand Tone

Trustworthy and Authentic, Aspirational yet Accessible, Stylish and Fashion-Forward, Customer-Centric and Engaging, Professional

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Integrity
• •Style Leadership
• •Value (Affordable Luxury)
• •Empowerment and Growth

Best Practices

• •Lead with Authenticity: Always reinforce Maybrands NG's status as an official/authorized retailer. Use terms like "genuine," "authentic," "official partner," and mention the warranty to build and maintain trust.
• •Speak to Aspiration with an Accessible Voice: Use sophisticated and stylish language that appeals to a desire for luxury and fashion, but ensure the overall message remains welcoming and not elitist by highlighting fair value.
• •Be Consistently Stylish: Ensure all visual and written content reflects a modern, chic, and fashion-forward aesthetic. Use vocabulary that evokes style, elegance, and trendiness (e.g., "curated," "latest designs," "elevate," "define your look").
• •Prioritize the Customer: Address the audience directly and personally (e.g., "your style," "discover what suits you"). Highlight customer service benefits, make it easy to engage, and actively solicit feedback where appropriate.
• •Maintain Core Message Consistency Across Platforms: While the delivery style can be adapted for different channels (e.g., playful on TikTok, more formal on the website's "About Us"), the fundamental brand pillars—authenticity, style, quality, and customer trust—must always be evident.

Social Perception

Trusted Retailer, Destination for Fashion and Quality, Good Customer Experience, Fashion Authority, Provider of Accessible Luxury

Copy Examples

• •Headline: Authenticity You Can Wear. Style You Can Trust. Body: Step into the world of genuine designer accessories with Maybrands NG. As Nigeria's official home for Fossil, Emporio Armani, Michael Kors, and more, we guarantee every piece is 100% authentic. Elevate your style with confidence. Shop online or visit our stores today! #MaybrandsNG #GenuineLuxury #WearYourStory
• •Headline: Find Your Signature. Define Your Moment. Body: It’s more than an accessory; it’s a statement. Discover the latest collections of watches, bags, and jewelry at Maybrands NG. Curated for the fashion-forward, backed by a 2-year warranty. What will your Maybrands piece be? #StyleElevated #MaybrandsMoments #AuthenticallyYou
• •Headline: Real Brands. Real Value. Real Nigerian Style. Body: Get the designer look you love, with the authenticity you deserve. Maybrands NG offers fair prices on the world's leading fashion accessory brands. From timeless Casio classics to bold Diesel statements – find it all, guaranteed genuine. #MaybrandsStyle #LuxuryForAll #ShopSmartNG
• •Headline: ✨ Just In: Your Next Obsession Awaits! ✨ Body: Fresh off the global fashion scene! Explore the newest arrivals at Maybrands NG – your official source for the latest from Skagen, Diesel, and more. Be the first to shine. Enjoy 5% off your first online order! #NewAtMaybrands #FashionForwardNG #AuthenticFinds
• •Headline: Invest in Timeless. Shop Authentic at Maybrands. Body: Quality never goes out of style. At Maybrands NG, we’re committed to bringing you authentic, high-quality fashion accessories that last. As official retailers for top global brands, your satisfaction and trust are our priorities. Discover lasting style today. #MaybrandsAuthentic #TimelessQuality #InvestInYourself