Brand Tone

Aspirational, personal, and celebratory. The language is inviting and encouraging, evoking permanence and meaningful connections. It is consistently positive, youthful, modern, sophisticated, and timeless, focusing on the experience as much as the product.

Brand Values

• •Connection
• •Embracing Possibility
• •Simplicity and Elegance
• •Quality and Craftsmanship
• •Female Entrepreneurship

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Always connect the product (permanent jewelry) to the deeper meaning—celebrating bonds, milestones, and personal stories. Use storytelling to highlight the 'why' behind a customer's decision.
• •Use 'You-Centric' Language: Frame the narrative around the customer's experience and feelings. Instead of 'We sell bracelets,' use phrases like 'You get to create a lasting memory.'
• •Emphasize Key Value Words: Consistently integrate words that reflect your brand values, such as 'connection,' 'possibility,' 'forever,' 'timeless,' 'celebrate,' and 'experience.'
• •Keep the Tone Aspirational and Inclusive: The copy should make people feel inspired and welcome. Highlight that the experience is for anyone looking to commemorate a moment, whether it's a major life event or a simple 'just because.'
• •Balance the Emotional with the Functional: While the emotional connection is key, always provide clear, simple information about the product and process. Mention the quality materials (14k gold), the custom fit, and the ease of the process to build trust and answer practical questions.

Social Perception

Overwhelmingly positive, community-oriented, and highly engaged. The brand is perceived as trendy, desirable, and experience-driven, serving as a go-to for a special, shared activity rather than just a product retailer.

Copy Examples

• •Linked for Life. ✨ Some bonds are meant to be forever. Grab your bestie and get sparked with a custom-fit piece of forever jewelry. A little reminder of the adventures you’ve shared and all the ‘maybes’ to come. Tap the link in our bio to book your experience. #MAYBcollection #PermanentJewelry #FriendshipBracelets #UtahJewelry
• •Your Something Golden. A timeless bond for your timeless day. Celebrate your bridal party with an unforgettable permanent jewelry experience. Custom-fit 14k gold bracelets to thank your maids of honor for being by your side—yesterday, today, and always. Learn more about our private party bookings.
• •Effortless, Meet Endless. Why choose just one? Our collection of delicate 14k gold and sterling silver chains has grown. Discover new styles perfect for starting your permanent stack or adding to your collection. Simple, elegant, and ready for all of life's possibilities. Explore the new arrivals.
• •The moment it becomes forever. It's more than just jewelry; it's a memory you can wear. The spark is quick, painless, and the start of a new chapter. Ready for your own? Book your MAYB experience. #GetSparked #PermanentBracelet #JewelryExperience
• •The Gift That Lasts a Lifetime. Literally. Forget gifts that fade. Give a memory that sparkles every day. MAYB Collection offers custom-fit permanent jewelry that serves as a constant, beautiful reminder of a special moment. Book a private appointment for a unique and meaningful celebration.