Brand Tone

Traditional, Trustworthy, and Inviting

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Experience & Connection
• •Innovation within Tradition
• •Accessibility & Convenience

Best Practices

• •Emphasize Heritage and Authenticity: Consistently refer to the bakery's long history (since 1998) and its connection to traditional Bandung flavors. Use words like "classic," "authentic," "heritage," and "traditional."
• •Highlight Quality and Freshness: Use descriptive language that conveys the use of high-quality ingredients and the freshness of the products. Terms like "finest ingredients," "freshly baked," "quality you can taste" reinforce trustworthiness.
• •Maintain a Warm and Welcoming Voice: Address the audience in a friendly, approachable manner. Use inviting language that makes customers feel like part of a community or family (e.g., "Welcome," "Share the joy," "Your family's favorite").
• •Connect to Occasions and Emotions: Frame products not just as food items but as part of life's moments – celebrations, gatherings, gifts, or simple daily pleasures. This taps into the "inviting" and "trustworthy" aspects of being a reliable choice for any occasion.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media captions, in-store signage, and any advertising materials is aligned. Develop a simple brand voice guide with key phrases and a "do's and don'ts" list for anyone creating content.

Social Perception

Iconic Bandung Souvenir, Reliable Quality and Taste, Established and Reputable, Good Value, Family-Oriented & For All Occasions

Copy Examples

• •Headline: Mayasari Bakery: Crafting Bandung's Sweetest Traditions Since 1998. Body: Step into a world where classic flavors meet heartfelt baking. For over two decades, Mayasari Bakery has been a cherished part of Bandung's culinary heritage, bringing you the authentic taste of home with every bite. From our legendary Pisang Bolen to a delightful array of traditional cakes, discover the quality and tradition that families have trusted for generations. Visit us and take home a piece of Bandung's heart.
• •Headline: The Taste of Togetherness: Mayasari Bakery. Body: Life's special moments are best shared with something sweet. At Mayasari Bakery, we pour love and the finest ingredients into every creation, just like grandma used to. Whether it's a family gathering or a simple treat for yourself, our doors are always open, inviting you to experience the warmth and joy of authentic Bandung baking.
• •Headline: Your Trusted Choice for Bandung's Finest "Oleh-Oleh." Body: Heading home from Bandung? Don't forget the flavor that everyone loves! Mayasari Bakery has been the city's go-to for delicious, high-quality souvenirs for years. Our dedication to authentic recipes and fresh ingredients means you're always getting the best. Share the joy, share Mayasari.
• •Headline: More Than Just a Bakery, It's a Mayasari Moment. Body: From the aroma of freshly baked goods to the smile on your face with the first bite – that's a Mayasari Moment. We believe in creating delightful experiences, rooted in tradition and crafted with care. Come find your favorite treat and let us add a little sweetness to your day.
• •Headline: Generations of Flavor, Baked Fresh Daily. Body: At Mayasari Bakery, we honor the rich legacy of Indonesian baking by using time-tested recipes and the quality ingredients you deserve. Taste the difference that passion and heritage make. We invite you to explore our wide selection of beloved classics and new favorites – a delicious tradition waiting for you.