Brand Tone

Nostalgic & Evocative, Artistic & Personal, Understated & Elegant, Warm & Comforting

Brand Values

• •Heritage & Storytelling
• •Artisanal Quality & Craftsmanship
• •Authenticity & Personal Connection
• •Sensory Experience & Memory
• •Inclusivity & Gender Neutrality
• •Ethical Practices

Best Practices

• •Embrace Nostalgia: Consistently weave in language that evokes memories, the past, and personal histories. Use words like recollection, cherished, vintage, bygone, and heritage.
• •Tell a Story: Frame product descriptions and brand messaging around narratives, whether it's the founder's inspiration or the potential stories the wearer might create. Use sensory details to paint a picture.
• •Maintain an Artistic & Personal Voice: Write as if sharing a personal passion. Use I and my when appropriate if speaking from the founder's perspective in certain contexts (like blog posts or direct messages). Keep the language thoughtful and reflective rather than overtly commercial.
• •Highlight Craftsmanship & Quality Subtly: Mention the artisanal, small-batch, and hand-made nature of the perfumes to reinforce quality, but do so in a way that feels authentic and not boastful. Focus on the care and intention behind each creation.
• •Use Evocative & Sensory Language: Appeal to the senses beyond just smell. Describe the mood, feel, color, and texture of a scent or the memory it conjures. This aligns with the founder's visual arts background and the multi-sensory inspiration.

Social Perception

Unique & Niche, High Quality & Sophisticated, Evocative & Emotional, Authentic & Founder-Led, Aspirational yet Accessible

Copy Examples

• •Headline: Maya Njie: Where Scent Becomes Story. Body: Each bottle holds more than a fragrance; it holds a memory. Inspired by cherished family photographs and a rich Swedish-Gambian heritage, our perfumes are an invitation to explore your own nostalgic moments. Discover your narrative.
• •Social Media Post (Instagram - with a vintage-style photo): Caption: Faded photographs, vivid scents. Our founder, Maya Njie, translates the unspoken stories of the past into contemporary fragrances. Tobak, with its notes of sweet smoke and warm leather, might remind you of a cherished grandfather, or a quiet moment of reflection. What memories does it unlock for you? #MayaNjie #ScentedStories #NostalgicPerfume #ArtisanalFragrance
• •Product Description (for Vanilj): Vanilj: A whisper of the past, a comforting embrace. This isn't just vanilla; it's the warmth of a sunlit Swedish kitchen, the gentle spice of cardamom, grounded by soft musk and cedarwood. A scent that feels like home, yet distinctly individual. Crafted in small batches, because memories are precious.
• •Email Subject Line: Rediscover the Art of Scent with Maya Njie. Email Body Snippet: In a world of fleeting trends, find something that lasts. Maya Njie perfumes are blended by hand, each fragrance a chapter from a personal history, waiting to become part of yours. Explore our Discovery Set and let your senses journey through stories of heritage and heart.
• •Brand Tagline Option: Maya Njie: Bottling Memories, Scenting Futures.