Brand Tone

Artistic & Appreciative, Ethical & Conscious, Personal & Story-driven, Authentic & Passionate, Warm & Approachable

Brand Values

• •Ethical Production & Fair Trade
• •Cultural Preservation
• •Uniqueness & Handcraftsmanship
• •Quality & Craftsmanship
• •Authenticity & Storytelling
• •Customer Connection & Satisfaction
• •Trendiness & Innovation

Best Practices

• •Develop a Brand Voice Guide: Document Mayalla's tone (Artistic, Ethical, Personal, Authentic, Warm) and values (Ethical Production, Cultural Preservation, Uniqueness, Quality, Storytelling). Provide examples of "do's and don'ts" for word choice, sentence structure, and overall feeling. This guide should be the go-to resource for anyone creating content.
• •Always Lead with Story & Purpose: Whether it's the artist's inspiration, the artisan's skill, or the cultural meaning of a design, infuse storytelling into all copy. Remind the audience of the "why" behind Mayalla – the ethical impact and cultural preservation.
• •Emphasize "Handmade" and "Unique": Consistently use language that highlights the special, one-of-a-kind nature of the products due to their handcrafted origins. Avoid terms that suggest mass production.
• •Speak with Warmth and Authenticity: Address the audience in a friendly, respectful, and genuine manner. Let the passion for the art and the mission shine through. Avoid overly corporate or impersonal language. The tone should feel like a conversation with someone who truly cares about their craft and their customers.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, product descriptions, and even customer service interactions is aligned. Regular review of content can help ensure this consistency and reinforce the brand's identity.

Social Perception

A brand with beautiful, high-quality, unique products, An ethical and responsible company, A brand that offers more than just a product; it offers a story and a connection to a culture, Trustworthy and customer-oriented, A "special brand" that puts love into every order.

Copy Examples

• •Instagram Post (Image: Close-up of a vibrant, handwoven textile bag): More than just a bag, it's a story woven in threads of tradition. Each Mayalla piece carries the soul of Guatemalan artistry, ethically crafted to bring beauty and meaning into your world. Discover the heritage you can carry. #Mayalla #ArtisanMade #EthicalFashion #GuatemalanTextiles #CarryAStory
• •Website Product Description (For a camera strap): Frame your world with art. Our 'Quetzal Flight' camera strap isn't just an accessory; it's a testament to generations of Mayan weaving skill. Handcrafted with passion in Guatemala, each vibrant thread tells a tale of culture and resilience. Feel the quality, wear the story, and support the artisans who make it possible. #MayallaOfficial #Handcrafted #EthicalStyle #PhotographyGear #MadeInGuatemala
• •Facebook Ad (Image: Collection of different Mayalla products): Tired of the ordinary? Mayalla brings you unique, handcrafted treasures from the heart of Guatemala. From intricate bags to stunning home decor, every item is a one-of-a-kind masterpiece, made with love and fair trade principles. ✨ Shop consciously, live colorfully. Link in bio to explore! #ArtMayalla #UniqueFinds #FairTradeGoods #SupportArtisans #CulturalHeritage
• •Email Newsletter Snippet (Subject: Behind the Weave: Meet the Artisans of Mayalla): At Mayalla, every stitch matters, and so does every hand that creates it. We believe in fashion that feels good, inside and out. That's why we partner directly with talented artisans in Guatemala, ensuring fair wages and celebrating their incredible cultural legacy. Learn more about the communities you support with every Mayalla purchase. [Link to Blog Post] #MayallaValues #EthicalImpact #ArtisanStories #ConsciousConsumer
• •Product Tag/Card Insert: This Mayalla piece was handcrafted with dedication by artisans in Guatemala, preserving ancient Mayan weaving traditions. The symbols woven into this textile carry cultural significance, connecting you to a rich heritage. By choosing Mayalla, you support fair livelihoods and the continuation of this beautiful art form. Thank you for being part of our story. [QR code to a page about the specific textile/artisan if possible]