Brand Tone

Introspective, Healing, and Ethereal

Brand Values

• •Authenticity & Self-Expression
• •Healing & Connection
• •Handcrafted Artistry
• •Resilience & Deliberate Growth
• •Mindfulness & Intention

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product to its deeper purpose. Instead of "Shop our new earrings," try "Earrings designed to catch the light, and your dreams." The "why" is healing, connection, and mindfulness.
• •Use an Introspective and Gentle Voice: Employ soft, thoughtful, and encouraging language. Use words like "whisper," "journey," "adorn," "heal," "connect," and "intention." Avoid aggressive sales tactics or language that creates urgency.
• •Weave in the Founder's Story: Subtly reference Maya's personal journey and connection to nature. Phrases like "From my mountain studio to you" or "Inspired by the quiet moments of a creative life" reinforce the brand's authenticity.
• •Speak to the Spirit and Mind: Frame products as tools for well-being. A necklace isn't just an accessory; it's a "talisman for your day." A poetry book isn't just for reading; it's for "processing and healing."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is reflected in the visuals. Use soft lighting, natural elements, and calm, uncluttered imagery to match the ethereal and gentle voice of the brand.

Social Perception

The public perception of 'mayajoyintheworld' appears to be that of an authentic, high-quality artisanal brand. It is seen as: Artist-Driven (customers and retailers recognize that they are buying from an individual artist, Maya, and not a faceless company); Thoughtful and Unique (products are perceived as special and meaningful); Multi-Faceted (known for more than just one product, appreciating the combination of jewelry, art, and poetry).

Copy Examples

• •More than just an adornment, it’s a whisper of intention. Each gemstone in our new collection is chosen to align with the spirit, a small, tangible reminder of your own inner light. Find the piece that speaks to your journey. ✨ #mayajoyintheworld #healingjewelry #gemstoneenergy #handcraftedwithlove
• •Art for the Body, Mind & Spirit. Explore handcrafted jewelry, poetry, and illustrations designed to heal and connect.
• •For when you need to feel seen… new poetry inside.
• •In a world that rushes, our creations are a pause. From hand-designed gemstone jewelry to poetry that mends the soul, every piece from mayajoyintheworld is made with intention. Discover art that feels like coming home. Shop our collection.
• •A collection of words for starting anew. 'Rebirth' is your companion for navigating uncertainty and learning to float in the moment. These poems explore the quiet strength in letting go and the freedom found in a fresh perspective. Let these pages be a gentle guide back to yourself.