Brand Tone

Elegant, Encouraging, and Accessible

Brand Values

• •Durability & Quality
• •Timeless Style
• •Customer-Centricity
• •Value for Money

Best Practices

• •Always Lead with 'Waterproof': This is your strongest unique selling proposition (USP). It should be mentioned in product descriptions, social media bios, ads, and homepage copy. It builds immediate trust and sets you apart.
• •Balance Elegance with Accessibility: Use sophisticated language ('timeless,' 'elegant,' 'delicate') to describe the product, but use friendly, inclusive language ('Join the family,' 'worry-free,' 'your everyday favorites') for community-building and calls-to-action.
• •Leverage Social Proof in All Channels: Integrate customer testimonials directly into your marketing copy. Use quotes from positive reviews in social media posts, email newsletters, and ad creatives to build credibility.
• •Emphasize 'Worry-Free' Living: Frame the durability not just as a technical feature, but as a lifestyle benefit. The core message is that Maya Helie jewelry allows customers to live their lives more fully without having to think about taking their accessories off.
• •Use 'Timeless' to Justify Investment: Position the jewelry as a long-term wardrobe staple, not a fleeting trend. Use phrases like 'style that lasts,' 'classic essentials,' and 'for every moment' to reinforce that this is a smart purchase that will remain relevant for years.

Social Perception

Customers perceive the brand as trustworthy and honest, with products living up to marketing claims, especially the 'waterproof' promise. The jewelry is seen as beautiful, delicate, and versatile, offering excellent quality for the price, making it an attractive option for affordable yet durable jewelry.

Copy Examples

• •Sun, sea, and style that lasts. Our waterproof jewelry is designed for every adventure, so you can live in the moment without a worry. Shine on, from the shore to the city. ✨ #MayaHelie #WaterproofJewelry #TimelessStyle
• •Timeless has a new look | Discover the Vera Époque collection. Classic elegance, designed for your life. Explore new pieces with our lifetime waterproof guarantee.
• •The ultimate test for my 'waterproof' jewelry... 🚿... Still shining! ✨ Put my @mayahelieco pieces to the test! They passed. ✅ #waterproofjewelry #everydayjewelry #jewelrytest
• •Elegant, Durable, Unforgettable. The Jewelry You'll Never Take Off. 100% Waterproof. Guaranteed for life. Timeless designs for every moment. 'I swim and work out in it, and the shine is still perfect!' - Laura P. Shop Now
• •Beauty That Endures. Discover our collection of stunning, 100% waterproof jewelry, backed by a lifetime guarantee. Live your life, we've got you covered.