Brand Tone

authentic, passionate, artistic, personal, and slightly unconventional

Brand Values

• •Craftsmanship
• •Quality Materials
• •Individuality and Uniqueness
• •Slow Fashion
• •Personal Connection

Best Practices

• •Lead with Passion: Always infuse the copy with a genuine passion for the craft of sewing and design. Share the "why" behind the creations.
• •Tell the Story: Whether it's the personal journey of the founder or the inspiration behind a specific collection, storytelling should be at the heart of the brand's communication.
• •Emphasize 'Handmade' and 'Small-Batch': These keywords are central to the brand's value proposition and should be used consistently to reinforce the ideas of quality and exclusivity.
• •Use a Personal and Direct Voice: Write as if Maya is speaking directly to the customer. Use "I" and "my" to maintain a personal connection and authenticity.
• •Highlight the Materials: Consistently mention the love for and quality of the fabrics used. This appeals to a customer who values quality and the tactile experience of clothing.

Social Perception

The online perception of Maya Gunnell is that of a talented and unique fashion designer. She is recognized as a fabric fashion influencer and her designs are noted for their artistry and distinctive inspirations. The brand is perceived as a high-quality, handmade clothing line for those who appreciate unique, well-crafted garments, with added trust from verified merchant status.

Copy Examples

• •More Than a Dress. It's a Story. Each Maya Gunnell piece is born from a love of fabric and a passion for creation. From the initial stitch to the final press, you're not just wearing a garment; you're carrying a piece of a dream. Discover the story behind your next favorite outfit.
• •Slow Fashion for a Fast World. In a world of fleeting trends, we believe in the enduring beauty of craftsmanship. Our small-batch, handmade garments are a stand against the ordinary. Wear something that lasts. Wear something that matters.
• •The Art of Fabric. The Soul of Design. For us, it all begins with the fabric. The way it drapes, the way it feels, the stories it can tell. Maya Gunnell brings together the finest materials with a unique artistic vision to create clothing that is both beautiful and deeply personal.
• •Uniquely Yours. Honestly Made. Tired of seeing the same styles everywhere? Our one-of-a-kind and small-batch collections ensure that your style remains your own. Handmade with love and integrity in Vermont.
• •Inspired by the Unexpected. Made for the Individual. Drawing inspiration from art, history, and the beauty of the unconventional, Maya Gunnell offers more than just clothing. We offer a perspective. Find the piece that speaks to you.