Brand Tone

friendly, encouraging, and personal

Brand Values

• •Comfort and Quality
• •Family and Personal Connection
• •Inclusivity and Body Positivity
• •Joy and Self-Expression
• •Customer Satisfaction

Best Practices

• •Lead with the Feeling: Always describe the products in terms of how they make the wearer feel —comfortable, confident, happy, free. Use sensory words like "soft," "smooth," and "light."
• •Tell the Family Story: Regularly incorporate the brand's origin story into communications. It’s a powerful differentiator that builds trust and a personal connection. Mentioning "Iben and Jonas" or the "family-run" aspect reinforces this.
• •Champion Inclusivity: Consistently feature a diverse range of body types in visuals. In text, explicitly mention the XS-3XL size range and the "design for real bodies" philosophy to make everyone feel welcome.
• •Keep it Positive and Encouraging: The tone should be consistently upbeat and supportive. Frame the products as a way to enhance the customer's life and bring them joy, not just as a piece of clothing.
• •Be Transparent and Relatable: Acknowledge the customer's needs and wants (e.g., "we know you love pockets"). Use direct, simple, and friendly language. Avoid overly technical jargon and maintain the voice of a trusted friend giving a recommendation.

Social Perception

The general perception of Mayafreya.de is overwhelmingly positive. Customers frequently praise the comfort, softness of the material, vibrant designs, and the practical inclusion of deep pockets on their leggings. Positive reviews often mention the perfect fit and the high quality of the fabric, which remains opaque even when stretched. The brand is seen as likable and its origin story resonates with customers. However, there is some critical feedback regarding the price point in relation to the products being "Made in China," which some customers feel contrasts with the "Danish design" branding. Despite this, the vast majority of online reviews reflect satisfaction with the product quality and the company's service, which includes a 30-day return policy.

Copy Examples

• •Our 'Botanic' leggings aren't just for workouts; they're for living in. Made with our signature butter-soft fabric and a no-slip high waist, they're designed for comfort that lasts all day. Ready to find your new favorite pair? #Mayafreya #ColorYourComfort #LeggingsLove
• •What makes Maya Freya different? It's our family promise of quality, comfort, and a fit for every body (XS-3XL). Discover our vibrant, squat-proof leggings with the deep pockets you've been asking for. Shop the collection now and get free shipping!
• •Slip into the Peach Mandala Leggings and feel an instant sense of calm and comfort. Crafted from our unbelievably soft, breathable fabric, these leggings move with you, whether you're in a deep yoga pose or running errands. The high, supportive waistband and dual side pockets combine perfect function with beautiful form. Designed for your real life.
• •Hi [Customer Name], here at Maya Freya, everything we do is personal—from our family-inspired name to the care we put into every piece of clothing. We wanted to create clothes you'd love so much, you'd never want to take them off. Based on your love for [previous purchase category], we think you'll adore our new tops collection. Perfect comfort, perfect fit, perfect for you.
• •Stop the search. Join over 100,000 women who have discovered the comfort of Maya Freya. #mayafreyaleggings #perfectfit #bodypositivity #activewear