Brand Tone

inspirational, spiritual, and friendly

Brand Values

• •Transformation
• •Accessibility
• •Holistic Well-being
• •Joy and Upliftment
• •Authenticity

Best Practices

• •Emphasize Transformation: Always highlight the "before and after." Use words like "transform," "awaken," "unlock," and "discover" to speak to the user's desire for change.
• •Use "You"-Centric Language: Frame the copy around the user's needs, feelings, and potential. Make them the hero of their own wellness journey.
• •Incorporate Words of Empowerment and Joy: Use an uplifting and encouraging vocabulary. Words like "joy," "vibrant," "energy," "love," and "empower" should be staples.
• •Keep it Accessible and Inclusive: Avoid overly esoteric language. Explain the benefits of practices in a way that someone new to yoga can understand and appreciate.
• •Maintain a Tone of Warm Guidance: Write as if you are a wise and caring friend or mentor. The tone should be supportive and non-judgmental, creating a safe space for the audience to explore their potential.

Social Perception

credible and transformative figure in the wellness space

Copy Examples

• •Ready to shake off stress and dance into a more vibrant you? ✨ Join our KundaDance class and experience the joyful fusion of Kundalini yoga and uplifting dance music. No experience needed, just an open heart. Let's move, heal, and rise together! #KundaDance #MayaFiennes #JoyfulMovement
• •Your journey to becoming a guide for others starts with a journey into yourself. Our 200-hour online Kundalini Yoga Teacher Training is more than a certification—it's a deep dive into a more conscious and joyful way of living. Are you ready to answer the call? #YogaTeacherTraining #KundaliniYoga #MayaFiennes #Transformation
• •Unlock Your Inner Power: A Gift From Maya
• •Beyond the Mat: A Course in Living Your Yoga. Discover practical tools to bring peace, energy, and clarity into your everyday life. Learn to live more, stress less. #YogaForRealLife #MayaFiennes
• •Feeling stuck or drained? This 15-minute guided meditation is designed to clear your mind, open your heart, and reconnect you to your infinite source of energy. Press play and let the transformation begin. 🙏 #Meditation #Mindfulness #MayaFiennes