Brand Tone

Passionate & Enthusiastic, Approachable & Encouraging, Detailed & Knowledgeable, Community-Oriented & Supportive, Slightly Humorous & Humble

Brand Values

• •Creativity
• •Accessibility
• •Inclusivity
• •Wellbeing
• •Community
• •Passion for Architecture & Detail
• •Perseverance & Growth

Best Practices

• •Embody Mayad's Voice: Write as if Mayad himself is speaking – with passion, genuine enthusiasm for art, and a desire to share his knowledge in an accessible way.
• •Focus on "Joy" and "Wellbeing": Consistently weave in the idea that art is a source of happiness, relaxation, and a "mental vacation," aligning with the brand's ethos.
• •Be Encouraging and Inclusive: Use language that welcomes beginners and makes everyone feel capable of learning and creating. Avoid jargon where possible, or explain it clearly.
• •Highlight the Story and Passion: Remind the audience of Mayad's journey and his deep love for architecture and sketching; this authenticity resonates with people.
• •Foster Community: Use calls to action that encourage interaction, sharing, and joining the "creative crew," reinforcing the community value.

Social Perception

Respected Artist & Teacher, Inspirational, Supportive Community Builder, Authentic

Copy Examples

• •Instagram Post (Showcasing new artwork): "Lost in the lines and loving every moment! ✨ This little London mews has so many stories etched into its bricks. What details catch your eye? Let me know in the comments! #UrbanSketching #MayadAllosArt #LondonArt #WatercolorJourney #ArchitecturalArt"
• •Facebook Ad (Promoting a beginner's course): "Ever dreamed of capturing the beauty of buildings with your own hands? ✍️ My 'Beginners Introduction to Sketching' course is designed to make learning fun and easy, no matter your experience! Let's unlock your inner artist together. Link in bio to join our creative community! #ArtForEveryone #SketchingForBeginners #OnlineArtCourse #CreativeWellbeing #MayadAllosArtSchool"
• •Website Product Description (For a print): "Bring the charm of Chelsea into your home with this detailed sketch. I poured my heart into capturing the unique character of this townhouse, hoping it brings a smile to your face and a touch of architectural beauty to your space. It’s like a little mental vacation every time you look at it! #ArtPrint #LondonArchitecture #HomeDecor #GiftForArtLovers #PenAndInk"
• •YouTube Tutorial Intro Snippet: "Hello, lovely artists! Mayad here, and today we're diving into the wonderful world of [specific technique, e.g., sketching trees]! Don't worry if you're new to this; I'll break it down step-by-step, just like I learned. The most important thing is to have fun and enjoy the process. Grab your pencils, and let's create something beautiful! #ArtTutorial #LearnToDraw #SketchingTips #MayadAllosArt"
• •Email Newsletter Teaser (New course bundle): "Ready for your next artistic adventure? I've bundled up some of my favorite courses to help you explore new techniques and build your confidence, all while saving a bit too! Whether you're sketching majestic architecture or capturing the delicate details of foliage, there's a journey waiting for you. Click here to discover the joy of creating! #ArtCourses #CreativeGrowth #MayadAllosArt #KeepCreating"