Brand Tone

Enthusiastic & Passionate, Stylish & Aspirational, Confident & Direct, Community-Oriented

Brand Values

• •Aesthetic Enhancement
• •Quality (within its tier)
• •Accessibility
• •Individuality/Personalization
• •Customer Focus (Strived For)

Best Practices

• •Speak the Enthusiast's Language: Use terminology that resonates with car lovers (e.g., "stance," "aggressive," "aero," "splitter," "diffuser") but avoid overly technical jargon that might alienate newer enthusiasts. Maintain an exciting and passionate tone.
• •Prioritize Visual Storytelling: Accompany all copy with high-quality images and videos of the products installed on cars. Let the visuals do most of the talking, with copy that enhances and contextualizes the aesthetic benefits.
• •Foster Community and UGC: Actively encourage customers to share photos of their cars with Maxton Design parts. Feature these prominently and engage with their posts. This builds social proof and a loyal following.
• •Be Confident and Benefit-Oriented: Focus on how the products will make the car look and feel (e.g., "transform your look," "unleash its aggressive side," "command attention"). Be direct and clear about what the customer is getting.
• •Maintain Professional Enthusiasm: While the tone is passionate and geared towards enthusiasts, ensure all communications, especially customer service interactions and product descriptions, remain professional, clear, and helpful. Balance excitement with accuracy regarding product details, fitment, and potential installation needs.

Social Perception

Generally perceived as a go-to source for stylish and relatively affordable aftermarket body kits that enhance a car's appearance. Parts are seen as a good way to achieve a more aggressive and customized look. The availability of parts for a wide range of vehicles is appreciated.

Copy Examples

• •Headline: Elevate Your Ride. Define Your Style. Body: Don't just drive, make a statement. Maxton Design Canada offers the ultimate collection of body kits and aerodynamic parts to transform your vehicle from stock to stunning. Unleash its true aesthetic potential. #MaxtonDesignCanada #CarStyling #PerformanceLook
• •Headline: Weekend Project? Epic Transformation. Body: That aggressive stance you've been dreaming of is closer than you think. Our precision-crafted splitters, diffusers, and spoilers are ready to give your [Car Model] an instant upgrade. Shop the look – link in bio! #MaxtonEquipped #[CarModel] #DIYCarMods
• •Headline: Your Build. Our Passion. Featured. Body: Tag us @MaxtonDesign.ca in your photos! We love seeing how you bring our designs to life. Your car could be our next feature! Join the Maxton family and show off your unique style. #CustomerCars #MaxtonFamily #CarCommunityCanada
• •Headline: Carbon Fiber Craftsmanship. Unmistakable Presence. Body: For those who demand the best. Our premium carbon fiber collection offers lightweight strength and a high-gloss finish that turns heads. Experience the Maxton Design difference. #CarbonFiber #LuxuryStyling #MaxtonDesign
• •Headline: New Arrivals Alert! 🔥 Body: Fresh drop just landed! Get your hands on the latest Maxton Design parts for [New Car Model 1], [New Car Model 2], and more. Limited stock – upgrade your ride before they're gone! #NewProducts #Restock #CarPartsCanada