Brand Tone

Passionate, Authentic & Personal, Unique & Innovative, Appreciative, Craft-Oriented & Detailed, Enthusiastic & Engaging

Brand Values

• •Passion
• •Uniqueness/Originality
• •Authenticity
• •Craftsmanship/Quality
• •Storytelling/Emotional Connection
• •Community
• •Joy/Celebration

Best Practices

• •Embrace the "Bourbon Painter" Persona: Consistently weave in the narrative of painting with bourbon and the passion behind it. This is the strongest unique selling proposition.
• •Use Enthusiastic and Passionate Language: Let the genuine love for art, bourbon, and sports shine through in word choices. Words like "captivating," "vibrant," "soul," "spirit," and "passion" align well.
• •Tell the Story: Go beyond just describing the art. Share the inspiration, the connection to the subject (e.g., a specific bourbon brand's story or a baseball team's spirit), or the meticulous process.
• •Highlight Craftsmanship and Quality: Use descriptive words that convey the detail, realism, and high-quality nature of both original art and prints. Mentioning "attention to detail," "vibrant colors," and "top-tier print quality" reinforces this.
• •Maintain a Personal and Authentic Voice: Write as if Max is speaking directly to a fellow enthusiast. Keep the tone approachable, friendly, yet professional. Share personal anecdotes or connections to the art when appropriate, especially on social media.

Social Perception

Highly Regarded by Customers, Seen as a Unique Artist, Professional and Talented, Collector's Appeal, Good Customer Service

Copy Examples

• •Headline: Capture the Spirit: Art Painted with Real Bourbon. Body: Own more than just a painting. Max Savaiko’s unique works infuse the soul of bourbon into every brushstroke, creating a conversation piece that’s as rich and complex as your favorite pour. Discover art that truly tells a story.
• •Headline: From Barrel to Brush: The Bourbon Painter. Body: Max Savaiko isn’t just an artist; he’s a bourbon enthusiast who brings his two passions to life on canvas. Experience the bold colors and authentic energy that only art inspired by—and created with—real bourbon can deliver. Find your perfect piece today.
• •Headline: More Than Art. It's a Shared Passion. Body: For the love of fine bourbon and exceptional art. Max Savaiko’s creations are a tribute to the craft, the culture, and the conversations that make bourbon special. Each piece is meticulously detailed, ready to become the heart of your collection or bar.
• •Headline: The Detail is in the Dra(ught)m. Body: Every drop, every reflection, every nuance of your favorite spirit, captured with an artist's eye and a bourbon lover's heart. Max Savaiko's hyper-realistic bourbon art is where craftsmanship meets passion. Elevate your space with a piece that speaks to your spirit.
• •Headline: Own the Conversation Starter. Body: Looking for art that’s as distinctive as your taste? Max Savaiko’s bourbon-infused paintings and limited edition prints are stirring spirits and igniting conversations among collectors. Don't just decorate – make a statement.