Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Expert & Performance-Oriented, Stylish & Modern, Approachable & Fan-Centric

Brand Values

• •Performance
• •Passion for Motorsport
• •Authenticity & Craftsmanship
• •Style & Individuality
• •Continuous Improvement & Challenge ("Chase Dreams")

Best Practices

• •Channel Manabu Orido's Voice: Always write as if Max Orido himself is speaking or endorsing the message. Infuse the copy with his known passion, experience, and dedication to motorsport.
• •Emphasize Performance and Authenticity: Whether it's a car part or a piece of apparel, connect it back to the world of racing, high performance, and genuine automotive culture. Use specific details where possible.
• •Speak the Language of Enthusiasts: Use terminology and references that resonate with car lovers and motorsport fans, but ensure it remains accessible enough for a broader audience interested in the lifestyle.
• •Maintain a Confident and Energetic Style: The copy should feel dynamic and exciting, reflecting the thrill of racing and the high-octane nature of the brand. Avoid passive language.
• •Incorporate Key Brand Phrases/Mantras: Where appropriate, weave in phrases associated with Max Orido, like "Rolling Nice" or "Chase Dreams," to reinforce brand identity and values.

Social Perception

Respected & Legendary, Cool & Desirable, Quality-Focused, Authentically Japanese, Engaged Community

Copy Examples

• •Unleash the spirit of the track. The new MAX ORIDO GT Wing isn't just an aero part; it's an extension of decades of racing experience. Feel the difference. Drive with passion.
• •Wear your passion. The official MAX ORIDO 'Rolling Nice' tee – designed for those who live and breathe motorsport. Authentic style, trackside or streetside.
• •Stop wishing, start driving. Experience instant throttle response and a car that feels truly alive with Sensitivity MAX. Engineered by Max Orido for the ultimate connection between driver and machine.
• •Pushing the limits, chasing the dream! What a weekend of racing. The support from you, the fans, fuels our fire. On to the next challenge! #MaxOridoRacing #SuperGT #PassionForSpeed
• •Perfect your line. Hone your skills. At 130R Yokohama, get behind the wheel of our pro-grade simulators and train like a champion. Max Orido's personal setup, now open to you.