Brand Tone

Professional, confident, and expert; engaging, community-oriented, and passionate (particularly in relation to esports)

Brand Values

• •Quality & Durability
• •Ergonomics & Comfort
• •Performance & Professionalism
• •Customer Focus & Service
• •Innovation & Design

Best Practices

• •Prioritize "Quality" and "Ergonomics": Consistently use language that conveys superior materials, robust construction, comfort, and health benefits (e.g., "premium-grade," "cold-cured foam," "ergonomically sculpted," "posture support").
• •Maintain a Confident, Authoritative Voice: Use declarative statements and avoid overly casual or hesitant language. Phrases like "Engineered for," "Built to last," "The ultimate," reinforce this.
• •Highlight German Engineering (Subtly or Directly): Allude to or directly mention the "Made in Germany" aspect or the precision engineering.
• •Be Specific About Features and Benefits: Detail the advantages of specific features like 4D armrests, tilt mechanisms, or different chair series designed for various body types. Explain how these benefit the user.
• •Balance Professionalism with Passion: Infuse copy with a sense of passion for gaming (where relevant) and for providing a top-tier product.

Social Perception

Premium, high-quality brand

Copy Examples

• •Engineered for Endurance. Designed for Dominance. Experience the pinnacle of German ergonomic design with MAXNOMIC®. Our chairs aren't just built; they're crafted with premium materials and precision engineering to support your every move, whether you're conquering virtual worlds or commanding the boardroom. Invest in lasting comfort and peak performance.
• •MAXNOMIC®: The Original. Uncompromised Quality. In a world of imitations, choose the proven leader. MAXNOMIC® chairs feature a robust steel frame, custom-molded cold-cured foam, and superior PU leather, ensuring unparalleled durability and comfort. Don't settle for less; demand the original.
• •Your Posture, Perfected. Your Focus, Unleashed. Unlock hours of comfortable productivity and immersive gaming. MAXNOMIC® chairs offer extensive adjustability, from 4D armrests to advanced tilt mechanisms and integrated lumbar support, contouring perfectly to your body. Feel the difference true ergonomic support makes.
• •Built by Experts, For Champions and Professionals. Trusted by esports athletes and discerning office professionals alike, MAXNOMIC® delivers a seating experience that enhances focus and well-being. Elevate your setup with a chair that’s synonymous with quality and ergonomic excellence.
• •More Than a Chair – It's a MAXNOMIC®. Discover the tangible difference of meticulous German craftsmanship. From the silent glide of our casters to the supportive embrace of our signature foam, every element of a MAXNOMIC® chair is designed for an exceptional and lasting experience.