Tono de Marca

Friendly and Approachable, Playful and Vibrant, Caring and Responsible, Modern and Stylish, Confident in Quality

Valores de Marca

• •Quality & Durability
• •Safety & Security
• •Comfort
• •Style & Design
• •Innovation
• •Joy & Lifestyle
• •Community

Mejores Prácticas

• •Embrace "Urban Joy": Infuse copy with a sense of modern, vibrant city life and the happiness pets bring. Use lively language and positive framing.
• •Prioritize Pet Well-being: Always circle back to the benefits for the pet – comfort, safety, and happiness. This reinforces the caring aspect of the brand.
• •Be Playfully Confident: Showcase the quality ("Designed in Germany," premium materials) with a confident yet approachable and friendly tone, not an arrogant one.
• •Visually Inspired Language: Let the vibrant and unique product designs inspire the vocabulary. Use descriptive and colorful words that match the aesthetic.
• •Foster Community Through Words: Use inclusive language ("we," "us," "your furry friend"). Ask questions and encourage interaction to build on the existing community feel seen on social media.

Percepción Social

High-Quality Provider, Stylish & Trendy, Trustworthy & Reliable, Innovative, Customer-Focused

Ejemplos de Copy

• •Headline: Adventure in Style, Safety in Mind. Body: Unleash the city! Our vibrant collars and harnesses aren't just head-turners; they're built for comfort and feature the GOTCHA! Smart ID for worry-free explorations. Because every urban escapade should be joyful and secure. #MaxMollyUrbanPets #StyleAndSafety
• •Headline: German Design, Global Wagging. Body: Crafted with precision and a whole lotta love! Max & Molly brings you premium quality accessories that feel as good as they look. From the park to the cafe, let your furry friend strut their stuff. Quality you can trust, designs they'll love. #DesignedInGermany #HappyPets
• •Headline: Lost a Pet? Not on Our Watch. Body: Peace of mind in one smart tag! Our GOTCHA! Lost Pet Protection Program is designed to bring your best friend back home, safe and sound. Easy to activate, invaluable to have. Explore more and protect your explorer! #GotchaTag #PetSafetyFirst
• •Headline: Comfort Your Canine (and Feline!) Body: Say goodbye to uncomfortable gear! Our soft neoprene padding and thoughtful designs ensure your pet enjoys every moment, whether it's a quick stroll or a big adventure. Because happy pets make happy people. #ComfortIsKey #UrbanPetLifestyle
• •Headline: Splash of Color, Dash of Fun! Body: Why blend in when you were born to stand out? Max & Molly’s collection is bursting with personality, just like your pet! Find the perfect design to match their unique spirit and make every walk a runway. #PetFashion #JoyfulDesigns