Brand Tone

Empowering, instructional, and community-focused. The language is motivational, aspirational, practical, and encouraging, reflecting passion, creativity, and supportive entrepreneurship.

Brand Values

• •Empowerment
• •Education and Skill-Building
• •Community
• •Creativity and Craftsmanship
• •Entrepreneurship

Best Practices

• •Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should reinforce the core message of making the customer feel powerful, confident, and "like a Queen." Use strong, uplifting verbs and aspirational language.
• •Emphasize the "Why" Behind the "What": Don't just sell a class or a dress; sell the transformation. Talk about the confidence gained from learning a new skill or the power of wearing a garment made just for you. Connect the products/services to the brand's mission of empowerment and community building.
• •Foster a Community Dialogue: Use inclusive language like "our community," "join us," and "we." Ask questions in social media posts to encourage engagement and make followers feel like they are part of the brand's journey.
• •Balance Aspirational with Accessible: While the brand uses regal language ("Queens," "royalty"), the tone should remain encouraging and accessible, not exclusive. When promoting the academy, the copy should be welcoming to beginners, emphasizing that this is a skill anyone can learn with the right support.
• •Maintain Authenticity: The founder's personal story of being a self-taught designer is a powerful asset. Weave this narrative of passion, consistency, and entrepreneurship into the brand's storytelling to inspire and build a genuine connection with the audience.

Social Perception

Max Marie Design is perceived as an inspiring, high-quality, and valuable community asset, particularly within its local Michigan community. The founder is seen as a role model, and the brand is associated with positive attributes like Black entrepreneurship and female empowerment.

Copy Examples

• •Unlock the queen within. Your journey into fashion design starts with a single thread. Our 'Back to Basics' sewing class is now open for registration. Learn the craft, build your confidence, and bring your vision to life. Invest in you. Sign up today via the link in our bio. ✂️ #MaxMarieDesign #SewingAcademy #FashionDesigner
• •More than a dress. It's your statement. At Max Marie Design, we craft bespoke garments that celebrate your unique royalty. Book a custom consultation and let's design the dress you were born to wear.
• •Subject: It's More Than Fashion—It's a Movement. | Inside, we're sharing the story of how a single stitch started it all. Max Marie Design was built on a dream: to empower women to reign in their own lives. Whether you're wearing one of our custom gowns or creating your own in our studio, you're part of a community that celebrates creativity and strength. Feel inspired? Our new class schedule is out now!
• •From a vision to the final fitting. ✨ We believe every woman deserves to feel like royalty. This custom gown was all about channeling strength and grace. What would your dream dress look like? #MaxMarieDesign #CustomDress #FashionDesign #Dressmaker #Empowerment
• •Ann Arbor, your new home for fashion is here! Located in Briarwood Mall, Max Marie Design is more than a store—it's a design studio and sewing academy dedicated to empowerment and creativity. Stop by to book a custom design consultation or to learn more about our fashion community. #ShopLocal #AnnArbor #BlackOwnedBusiness