Brand Tone

Empowering, motivational, body-positive, energetic, confident, inclusive, and culturally aware, focusing on strength, comfort, and enhancing the natural shape.

Brand Values

• •Empowerment
• •Quality and Performance
• •Style and Versatility
• •Community
• •Authenticity

Best Practices

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to uplift and inspire. Use strong, active verbs and focus on what the customer can achieve while wearing the clothes (e.g., "conquer," "unleash," "celebrate").
• •Highlight the Brazilian Craftsmanship: Consistently mention "Made in Brazil" or "Brazilian design" to reinforce the brand's commitment to quality and its unique selling proposition. Explain what this means for the customer: a better fit, more durable fabric, and vibrant style.
• •Embrace Bilingual Communication: Continue using both English and Spanish authentically in social media and marketing where appropriate. This honors the brand's roots and broadens its appeal to a key demographic. Ensure translations are natural and culturally relevant.
• •Show, Don't Just Tell: Use customer testimonials and user-generated content to showcase the brand's values in action. Feature diverse women of different body types and fitness levels to reinforce the message of inclusivity and real-world performance.
• •Focus on a Supportive Community: Frame the brand as a team or a movement (e.g., #teamMaxisBody). Encourage interaction by asking questions, sharing user stories, and creating a dialogue that is positive and encouraging, never critical or exclusionary.

Social Perception

Perceived as a niche provider of quality, Brazilian-made activewear with unique, figure-flattering styles. Strong positive perception within the target Latina demographic due to bilingual marketing and founder's background. Brand awareness is developing, primarily within its specific customer base.

Copy Examples

• •Confidence is not just a mindset; it's a feeling. Our Brazilian-designed jumpsuits are crafted to move with you, support you, and celebrate your shape. Ready to conquer your day? #MaxisBody #MadeinBrazil #EmpowerYourself
• •Feel the Power of the Perfect Fit. High-performance, Brazilian activewear designed to sculpt, support, and shine. Shop the VALIENTE Collection now.
• •Engineered for your toughest workouts and designed for your boldest moments. Our high-performance leggings feature a figure-enhancing scrunch detail and squat-proof fabric that feels like a second skin. From the gym to the street, experience comfort that never compromises on style.
• •Unlock Your Strength. Your Exclusive Look Inside Our New Collection.
• •Tired of activewear that doesn't keep up? MaxisBody is different. Founded by a woman for women, our Brazilian-made apparel is built for performance and designed for confidence. Feel the difference quality makes. Get 15% off your first order!