Brand Tone

Professional and Informative, Established and Reliable, Direct and Service-Oriented, Quality-Focused

Brand Values

• •Quality
• •Service Excellence
• •Reliability/Trust
• •Market Awareness & Adaptability
• •Long-term Relationships
• •Availability/Stock

Best Practices

• •Emphasize Expertise and Heritage: Consistently weave in the brand's long experience (over 60 years through its lineage) and connection to Maderera Llavallol S.A. This reinforces trust and authority. Use phrases like "decades of experience," "our established legacy," "backed by generations."
• •Highlight Quality and Durability: Use strong, confident language when describing products. Focus on terms like "premium," "first quality," "long-lasting," "durable," and "superior craftsmanship." This aligns with their stated value of providing top-quality products.
• •Maintain a Professional and Informative Voice: While friendly, the primary tone should be professional. Provide clear, concise information. Avoid overly casual slang or overly aggressive sales tactics. The copy should educate and guide the customer.
• •Showcase Customer-Centricity: Reiterate the availability of "personalized advice," "excellent service," and easy contact options. Frame benefits around the customer's needs and project success (e.g., "transform your space," "find the perfect fit").
• •Be Direct and Transparent: Clearly state key selling propositions like being "direct importers," offering "competitive prices," and maintaining "permanent stock." This builds credibility and addresses practical customer concerns upfront.

Social Perception

Established and Knowledgeable, A Go-To Source for Variety, Focused on Professionals and Serious Buyers, Reliability and Commitment to Standards

Copy Examples

• •Headline: Experience the Foundation of Quality. Over 60 Years Crafting Argentina's Finest Floors. Body: At MaxiPiso, quality isn't just a promise, it's our legacy. As direct importers with decades of expertise, we offer an unparalleled selection of wood, vinyl, and floating floors. Get personalized advice and transform your space with confidence. Explore our collections today.
• •Headline: Your Project Deserves the Best. We Deliver. Body: Don't settle for less. MaxiPiso provides premium flooring solutions backed by exceptional service and permanent stock. From elegant hardwoods to durable vinyls, find the perfect fit for your design and budget. Contact our specialists for a personalized consultation.
• •Headline: More Than Just Floors. It's a MaxiPiso. Body: Discover the MaxiPiso difference: decades of experience, direct import prices, and a commitment to lasting quality. We ensure every step, from selection to installation advice, is seamless. Build your dream on a foundation you can trust.
• •Headline: The Smart Choice for Lasting Elegance and Durability. Body: MaxiPiso brings you the latest in flooring innovation alongside timeless classics. As leading importers, we guarantee competitive pricing on top-tier wood, vinyl, and floating floors. Our experts are ready to help you make the right choice for your residential or commercial project.
• •Headline: Create Spaces That Speak Volumes. Start with MaxiPiso. Body: With a heritage of quality spanning over half a century through Maderera Llavallol S.A., MaxiPiso offers the expertise and diverse product range to bring your vision to life. We provide not just floors, but a commitment to excellence and enduring customer relationships. Let's build something beautiful together.