Tono de Marca

Professional, informative, and value-focused, blending an aspirational, technology-driven voice for electric products with a traditional, experienced, and family-oriented voice for their broader range.

Valores de Marca

• •Quality and Trust
• •Value for Money
• •Innovation and Technology
• •Comprehensive Oral Health
• •Customer Satisfaction

Mejores Prácticas

• •Unify the Brand Story: Bridge the gap between the 30-year-old manufacturing company and the modern tech brand. Use the "About Us" story of quality and experience as a foundation to build trust for the newer electronic products.
• •Maintain Active and Cohesive Social Media: Reactivate and regularly update all social media channels. The content should reflect all aspects of the brand—from fun, colorful posts about kids' toothbrushes to sleek, tech-focused content for the electric line. The suspended Twitter account should be addressed or a new one created to ensure brand accessibility.
• •Leverage the Legacy: Use phrases like "30 Years of Innovation" or "Trusted by Families Since 1989" in marketing copy for all products. This heritage is a key differentiator from newer, online-only brands.
• •Be Consistent with Value Proposition: Whether promoting a basic toothbrush or an electric one, the core message of "quality, value, and trust" should be present. For basic products, this means highlighting durability; for electric products, it means highlighting premium features at a competitive price point.
• •Encourage and Showcase Customer Reviews: Actively solicit reviews for all products and feature them prominently on the website and social media. Authentic social proof is crucial for building trust, especially for a brand with currently low online engagement.

Percepción Social

Limited, with sparse but generally positive customer feedback. The lack of recent social media activity and a suspended Twitter account may suggest disengagement. Brand recognition is low compared to major global competitors.

Ejemplos de Copy

• •Headline: 30 Years of Smiles, Now Upgraded. Body: We've put three decades of oral care expertise into our new V-Sonic Electric Toothbrush. Experience a professional-level clean, backed by our trusted quality. Get yours with a 2-year warranty and feel the Maxi difference. #MaxiOralCare #OralHygiene #TechMeetsTrust
• •Text: Quality, Value, and Trust Since 1989. From your family's first toothbrush to our advanced sonic technology, we're here for every smile.
• •Title: The Apex of Clean: The Maxi V-Sonic Pro Body: Engineered with our legacy of quality, the V-Sonic Pro delivers 40,000 vibrations per minute for a superior plaque removal you can feel. It's not just an electric toothbrush; it's a commitment to a healthier, brighter smile, backed by our 30-day money-back guarantee.
• •Subject: Don't Just Brush. Upgrade Your Entire Oral Care Routine.
• •Text: Why choose between value and technology? With Maxi Oral Care, you get both. Discover our range of affordable, high-quality oral care solutions today.