Brand Tone

Friendly, Welcoming, Warm, Comforting, Authentic, Relatable, Community-Oriented, Playful, and Lighthearted

Brand Values

• •Connection
• •Quality
• •Family & Community
• •Authenticity
• •Comfort & Care
• •Faith-Inspired (Subtly)

Best Practices

• •Embrace Warmth and Friendliness: Always communicate as if you're talking to a friend or a cherished member of your community. Use inclusive language and a welcoming tone across all platforms.
• •Weave in the 'Connection' Narrative: Subtly remind your audience of the core value of connection inspired by Maxine. This can be through storytelling, questions that encourage interaction, or imagery that depicts shared moments.
• •Maintain Authenticity and Relatability: Don't be afraid to show the human side of the brand. Share behind-the-scenes content, use humor appropriately, and acknowledge the everyday realities of your customers (like needing coffee to function!).
• •Be Consistent with Key Phrases (Subtly): While not overusing it, the comforting and unique element of 'Someone is praying for you' or similar faith-inspired warmth can be a gentle signature if used authentically and in appropriate contexts (like inside labels or as a sign-off in very personal communications). Ensure product names and descriptions also echo the established tone.
• •Highlight Local & Family Roots: Regularly reinforce that Maxine's Coffee is family-owned and locally roasted in Cranberry Township, PA. This builds trust and resonates with customers who value supporting local businesses. Use hashtags like #PittsburghCoffee, #ShopLocalPA, #CranberryTownship.

Social Perception

Highly Positive, Seen as a Valued Local Business, Memorable and Unique Branding, Intrigue Regarding Faith Element, Engaging Online Presence

Copy Examples

• •✨ Meet your new moment of warmth. ✨ Introducing 'Morning Grace' – a smooth, uplifting brew inspired by quiet reflections and shared smiles. Crafted with care, locally roasted, and ready to make your day a little brighter. Who are you sharing your first cup with? #MaxinesCoffee #NewBlend #ConnectionInACup #LocallyRoasted #PittsburghCoffee
• •Wrap yourself in good vibes. Our 'Kindness Crewneck' is more than just cozy; it's a reminder of the warmth we can share. Super soft, ethically sourced, and designed for those everyday moments of connection. After all, a little kindness (and good coffee) goes a long way. (P.S. Someone's praying for you! 😉) #MaxinesCoffee #KindnessCrewneck #WearYourValues #ComfortAndCare
• •That feeling when the first sip of Maxine's hits just right. 😌☕️ Tag that friend who *needs* this vibe today. #MaxinesCoffee #CoffeeAddict #SmallBusinessLove #TikTokCoffee #Relatable
• •Happy Monday, coffee lovers! Huge thanks to everyone who stopped by this weekend. Being your local, family-owned coffee spot means the world to us. Here's to another week of great coffee and even better company! #MaxinesCoffee #CommunityLove #FamilyOwned #CranberryTownship #SupportLocalPA
• •It all started with Maxine's simple belief: we're never too busy for a cup of coffee and a moment to connect. Today, we carry on her legacy in every locally roasted bean and every friendly 'hello.' More than just coffee, we're about brewing a little more warmth and connection into the world, one cup at a time. #MaxinesCoffeeStory #Values #Connection #PittsburghProud