Brand Tone

Trendy & Stylish, Approachable & Friendly, Confident & Empowering, Curated & Fashion-Forward

Brand Values

• •Fashion and Style
• •Customer Experience
• •Community Focus
• •Quality Curation
• •Adaptability & Resilience

Best Practices

• •Embrace the "Cool Girl" Persona: Ensure all copy reflects a sense of effortless style, confidence, and being on-trend. Use language that resonates with a fashion-conscious yet approachable individual.
• •Stay Enthusiastic and Positive: Use upbeat language, emojis where appropriate (especially on social media), and convey genuine excitement about products and the brand.
• •Highlight Curation and Uniqueness: Emphasize that pieces are handpicked and offer a distinct style not easily found elsewhere. Words like "curated," "chicest," "exclusive," and "handpicked" reinforce this.
• •Foster Community Connection: Incorporate local references (Elmhurst), mention community events, and use inclusive language that makes customers feel part of the "Maxine Girl" community.
• •Be Visually Consistent with Tone: Ensure imagery used alongside copy (product photos, lifestyle shots) matches the described tone—stylish, high-quality, and aspirational yet relatable.

Social Perception

Maxine is perceived as a go-to local boutique in Elmhurst for stylish women's clothing, accessories, and gifts. It's seen as a business that is integrated into and supportive of its local community. Customers likely view it as a place to find unique, on-trend items curated with a specific "cool girl" aesthetic. The owner, Jennifer Blanchette, is recognized for her fashion sense and community engagement. There's an appreciation for the store's ability to connect with customers through social media and in-store events.

Copy Examples

• •Stop scrolling, #MaxineGirl! 🔥 New pieces just landed and they're designed to make you shine. ✨ Think effortless chic, a touch of edge, and a whole lot of cool. Swipe for a sneak peek then come visit us in Elmhurst or shop online 24/7! #MaxineStyle #ElmhurstBoutique #NewCollection #ItGirlStyle #ShopLocal
• •Girls' Night at Maxine! 🥂 Join us for our 'Denim & Diamonds' evening on [Date] from [Time] to [Time]. Enjoy exclusive deals on our most coveted denim and fine jewelry, sip bubbly with us, and snag a free piercing with any earring purchase! Tag your bestie you're bringing along. Can't wait to see you! #MaxineElmhurst #GirlsNightOut #ElmhurstEvents #DenimAndDiamonds #ShopMaxine
• •Maxine: Curating Confidence. Discover your It Girl style with our handpicked selection of apparel, accessories, and gifts in Elmhurst & online. More than a boutique, we're your style destination.
• •Outfit rut? 🤔 Let Maxine help! Pair our new [Item Type] with [Accessory] for an instant #MaxineCool look. Shop the look in-store or at maxinestyle.com! #StyleHack #FashionTikTok #ElmhurstStyle #OOTDInspo #CoolGirlEssential
• •Psst... Your New Favorite Outfit is Waiting (And It's On Sale!). Unlock exclusive deals at Maxine.