Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Community-Oriented and Local, Confident and Empowering, Creative and Unique

Brand Values

• •Customer Satisfaction
• •Affordability and Quality
• •Individuality and Self-Expression
• •Family and Personal Connection
• •Passion for Fashion
• •Community Support

Best Practices

• •Know Your "Why": Always circle back to the core values: family, confidence, affordability, quality, and community. Let these pillars guide the messaging. Melissa's personal story about the name "Maxi Laine's" is a powerful anchor.
• •Speak Like a Friend, Not Just a Business: Use warm, conversational language. Incorporate friendly greetings ("Hey y'all," "Hi babes!"), emojis where appropriate (especially on social media), and an encouraging, supportive tone.
• •Highlight Uniqueness and Local Pride: Continuously feature what makes Maxi Laine’s special – the patch bar, KC-themed items, and custom designs. This reinforces the brand's unique selling propositions and resonates with the local community.
• •Empower and Uplift: Weave the "Be the BABE, wear the clothes YOU love, and walk in to any room with CONFIDENCE!" motto into the narrative. Focus copy on how the clothes will make the customer *feel* – confident, stylish, happy.
• •Maintain Visual and Verbal Consistency: Ensure that the visual branding (photos, colors) aligns with the friendly, stylish, and sometimes playful tone of the copy. Use consistent terminology for products and promotions across all platforms.

Social Perception

Positive and Welcoming, Unique and Trendy, Good Value, Community Focused, Creative and Fun

Copy Examples

• •New Arrival Post (Instagram/Facebook): Hey, KC babes! 👋 Get ready to turn heads! 🔥 Our latest drop is HERE, and it’s packed with cute, comfy, and oh-so-stylish pieces you’ll absolutely LOVE. Swipe to see your new faves and tap to shop before they’re gone! Remember, wear what makes you feel confident! ✨ #MaxiLaines #NewCollection #ShopLocalKC #BeTheBABE
• •Patch Bar Promotion (Website/Social Media): Unleash your inner designer at the Maxi Laine’s Patch Bar! 🎨✨ Got a favorite jacket that needs a little KC love? Or maybe a new tee begging for a personal touch? We’ve got over 115 unique patches (many designed right here!) to help you create a one-of-a-kind masterpiece. Swing by and let’s make some magic! #MaxiLainesPatchBar #CustomStyle #KansasCityPride #UniqueFashion
• •Customer Spotlight (Instagram Story/Facebook Post): Look at this absolute QUEEN! 👑 @[CustomerHandle] is rocking her custom Maxi Laine's creation, and we are OBSESSED! 😍 Thanks for sharing your style with us! Want to be featured? Tag us in your #MaxiLainesLook! We love seeing you radiate confidence! #CustomerLove #StyleInspo #ShopMaxiLaines #ConfidentWomen
• •Email Newsletter Excerpt (Focus on Affordability & Value): Your wardrobe called, and it's asking for a stylish (and affordable!) refresh! 😉 At Maxi Laine’s, we believe you don’t have to break the bank to look and feel amazing. Discover our handpicked collection of trendy dresses, cozy tops, and unique accessories – all chosen for their great quality and even better prices. Shop smart, look fabulous! #AffordableFashion #QualityStyle #MaxiLainesBoutique
• •"About Us" Snippet (Website Refresh/Social Bio): More than just a boutique, Maxi Laine's is a dream built on family, a passion for fashion, and a love for helping you find pieces that make you shine with confidence. From everyday essentials to unique KC-proud gear, we’re here to make your shopping experience fun, affordable, and totally YOU! Come say hi – online or in Olathe! #FamilyOwned #FashionWithHeart #MaxiLainesStory