Brand Tone

Empowering, positive, and playfully glamorous.

Brand Values

• •Empowerment
• •Positivity
• •Customer Satisfaction
• •Glamour
• •Security

Best Practices

• •Use empowering and positive language.
• •Highlight the 'sparkle and shine' or 'glamorous bling' aspects where relevant to the product.
• •Emphasize excellent customer service and secure shopping experiences.
• •Incorporate playful and glamorous elements, especially when describing accessories, home decor, or makeup.
• •Maintain consistency in tone across all platforms, from website copy to social media interactions.

Social Perception

Generally positive, driven by good customer experiences and a focus on quality and service.

Copy Examples

• •Unapologetically Me Unisex Hoodie
• •Positive Vibes Only Tee
• •Dazzling gemstones to add sparkle and shine to your home
• •Fast & secure shipping, because you deserve the best!
• •24/7 customer care live support - we're always here for you.